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Keyword overview

scrub hat

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Monthly search volume

5,400

High volume

Competition

106,940

High competition

Cost per click

$1.08

High ad competition

Keyword difficulty

50/100

Moderate

'scrub hat' search trend

Monthly searches

MonthSearches
October 20255,400
November 20255,400
December 20255,400
January 20265,400
February 20265,400
March 20266,600
April 20265,400
May 20265,400
June 20265,400
July 20265,400
August 20266,600
September 20266,600

Search volume by country

5,400
USA 2,900
54%
AUS 880
16%
OTHER 1,620
30%

Competition by country

106,940
USA 88,575
83%
AUS 3,872
4%
UK 2,246
2%
IND 1,458
1%
OTHER 10,789
10%

How to rank for 'scrub hat' on Etsy

Target the right market

United States leads both search demand (54%) and competition (83%) for 'scrub hat', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 50/100, 'scrub hat' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.08 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'scrub hat' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'scrub hat'

Frequently asked questions about 'scrub hat'

How much search demand does 'scrub hat' get?

'scrub hat' receives 5,400 monthly searches globally. That's substantial demand, but with 106,940 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (54%) comes from United States.

How saturated is the market for 'scrub hat'?

There are 106,940 Etsy listings competing for 'scrub hat'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'scrub hat' worth targeting for my Etsy shop?

'scrub hat' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'scrub hat'?

United States generates 54% of searches for 'scrub hat'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'scrub hat'?

Since 'scrub hat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'scrub hat'?

The cost per click for 'scrub hat' is $1.08. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'scrub hat' seasonal or trending?

Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around March 2026.

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