Keyword Overview

scratch off

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Monthly Search Volume

33,100

High volume

Competition

24,452

Medium competition

Cost Per Click

$5.15

Low ad competition

Keyword Difficulty

32/100

Easy

'scratch off' Search Trend

MonthSearches
July 202514,800
August 202522,200
September 202533,100
October 202533,100
November 202533,100
December 202540,500
January 202633,100
February 202633,100
March 202633,100
April 202633,100
May 202627,100
June 202627,100

Search Volume by Country

33,100
USA 14,800
45%
UK 210
1%
OTHER 18,090
55%

Competition by Country

24,452
USA 18,331
75%
UK 3,768
15%
AUS 471
2%
OTHER 1,882
8%

How to Rank for 'scratch off' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (75%) for 'scratch off', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 32/100, 'scratch off' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $5.15 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'scratch off' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'scratch off'

Frequently Asked Questions About 'scratch off'

'scratch off' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

There are 24,452 Etsy listings competing for 'scratch off'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'scratch off' has a keyword difficulty of 32/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 45% of searches for 'scratch off'.

Since 'scratch off' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'scratch off' is $5.15. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 83% between July 2025 and June 2026. A 83% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.

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