Keyword Overview

rum

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Monthly Search Volume

550,000

High volume

Competition

19,808

Medium competition

Cost Per Click

$0.52

Medium ad competition

Keyword Difficulty

22/100

Easy

'rum' Search Trend

MonthSearches
May 2025550,000
June 2025550,000
July 2025550,000
August 2025550,000
September 2025450,000
October 2025550,000
November 2025550,000
December 2025823,000
January 2026550,000
February 2026450,000
March 2026450,000
April 2026450,000

Search Volume by Country

550,000
EU 110,000
20%
USA 90,500
16%
AUS --
--
CAN --
--
IND --
--
UK --
--
OTHER 349,500
64%

Competition by Country

19,808
USA 11,346
57%
UK 4,365
22%
EU 1,780
9%
IND 93
0%
AUS --
--
CAN --
--
OTHER 2,224
11%

How to Rank for 'rum' on Etsy

Target the Right Market

Search demand for 'rum' is strongest in European Union (20%), but most competing listings come from sellers in United States (57%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 22/100, 'rum' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'rum' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'rum'

Frequently Asked Questions About 'rum'

'rum' receives 550,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 19,808 Etsy listings competing for 'rum'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (57%), while demand is strongest in European Union — a gap worth exploiting.

'rum' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

European Union generates 20% of searches for 'rum'. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'rum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'rum' is $0.52. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between May 2025 and April 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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