Keyword Overview

rugby shirt

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Monthly Search Volume

110,000

High volume

Competition

10,134

Medium competition

Cost Per Click

$0.95

High ad competition

Keyword Difficulty

23/100

Easy

'rugby shirt' Search Trend

MonthSearches
August 202590,500
September 2025110,000
October 202590,500
November 2025550,000
December 202590,500
January 202660,500
February 202660,500
March 202674,000
April 202674,000
May 202660,500
June 202660,500
July 202660,500

Search Volume by Country

110,000
USA 60,500
55%
UK 14,800
13%
OTHER 34,700
32%

Competition by Country

10,134
USA 4,694
46%
UK 2,991
30%
AUS 206
2%
OTHER 2,243
22%

How to Rank for 'rugby shirt' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (46%) for 'rugby shirt', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 23/100, 'rugby shirt' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'rugby shirt' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'rugby shirt'

Frequently Asked Questions About 'rugby shirt'

'rugby shirt' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

There are 10,134 Etsy listings competing for 'rugby shirt'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'rugby shirt' has a keyword difficulty of 23/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 55% of searches for 'rugby shirt'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'rugby shirt' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'rugby shirt' is $0.95. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 33% between August 2025 and July 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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