ruby birthstone
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Monthly Search Volume
33,100
Competition
61,711
Cost Per Click
$1.28
Keyword Difficulty
42/100
Moderate
'ruby birthstone' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 60,500 |
| July 2025 | 110,000 |
| August 2025 | 27,100 |
| September 2025 | 22,200 |
| October 2025 | 22,200 |
| November 2025 | 27,100 |
| December 2025 | 27,100 |
| January 2026 | 22,200 |
| February 2026 | 18,100 |
| March 2026 | 18,100 |
| April 2026 | 18,100 |
| May 2026 | 22,200 |
Search Volume by Country
33,100Competition by Country
61,711How to Rank for 'ruby birthstone' on Etsy
Target the Right Market
Search demand for 'ruby birthstone' is strongest in Canada (2%), but most competing listings come from sellers in United States (46%). This gap suggests Canada buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 42/100, 'ruby birthstone' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.28 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'ruby birthstone' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'ruby birthstone'
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'ruby birthstone'
'ruby birthstone' receives 33,100 monthly searches globally. That's substantial demand, but with 61,711 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 61,711 Etsy listings competing for 'ruby birthstone'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (46%), while demand is strongest in Canada — a gap worth exploiting.
'ruby birthstone' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Canada generates 2% of searches for 'ruby birthstone'. Competition is centered in United States instead, which means Canada buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'ruby birthstone' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'ruby birthstone' is $1.28. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 63% between June 2025 and May 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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