rock and gems

'rock and gems' receives 4,400 monthly searches globally. That's substantial demand, but with 70,683 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 70,683 Etsy listings competing for 'rock and gems'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United Kingdom sellers (3%), while demand is strongest in Others — a gap worth exploiting.

'rock and gems' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Others generates 100% of searches for 'rock and gems'. Competition is centered in United Kingdom instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'rock and gems' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'rock and gems' is $0.82. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume rose 23% between September 2025 and August 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2026.