rat
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Monthly Search Volume
1,220,000
Competition
74,716
Cost Per Click
$8.16
Keyword Difficulty
35/100
Moderate
'rat' Search Trend
| Month | Searches |
|---|---|
| April 2025 | 1,220,000 |
| May 2025 | 1,220,000 |
| June 2025 | 1,220,000 |
| July 2025 | 1,000,000 |
| August 2025 | 1,220,000 |
| September 2025 | 1,220,000 |
| October 2025 | 1,220,000 |
| November 2025 | 1,220,000 |
| December 2025 | 1,000,000 |
| January 2026 | 1,220,000 |
| February 2026 | 1,000,000 |
| March 2026 | 1,220,000 |
How Much Does 'rat' Cost on Etsy?
60 listings · USD
Search Volume by Country
1,220,000Competition by Country
74,716How to Rank for 'rat' on Etsy
Target the Right Market
United States leads both search demand (30%) and competition (68%) for 'rat', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price Competitively
The price range for 'rat' is unusually wide — from $0.99 up to $153.99. The median sits at $16.25, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 43% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 35/100, 'rat' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $8.16 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'rat' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'ferret harness' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'rat'
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Top Etsy Listings for 'rat'
sample of 12 results
Digital crochet pattern Realistic Rat
CrochetbyNataErkhova
Paracord Figure 8/Infinity Harness - Ferret, Guinea Pig, Rat, Chinchilla, Sugar Glider, Reptile, Bird - Comfortable & Secure for Small Pets
DookingAround
Cardinal Copia Rat Sculpture - Ghost Band Fan Art, Unique Home Decor
Deadcrow3dprints
Figure 8 Small Animal Harness, Great for Rats, Cats, Rabbits, Ferrets, Guinea Pigs, Squirrels, Monkeys, Small Dogs, and Stuffed Animals
CuteAndCuddlyDesign
Bearded Dragon, ferret, rat, or any small animal winged harness and leash. lizard or reptile wings.
CauldronBrewedCandle
The Rat Pack, Frank Sinatra, Dean Martin, Sammy Davis Jr, Black and White Print
DownloadMill
Rat Leash for Pet Rat Adjustable Leash for Rat Harness for Small Pet Leash for Ferret Leash Adjustable Harness for Rat Tether for Rodent Toy
CurtsCritterCustoms
Gym Rat Sticker Pack | Lifting Stickers | Crossfit Stickers | Fitness Stickers | Gym Stickers | Sticker Pack | Motivational Stickers
NannerCompany
Rat King A4 Art Print- Hellebore, Goetia sigil, Barbus, Rat Lover Gift, Occult Art, Horror, Rodents, Ghost BC, Mice, gothic decor, Owner
Katiewhittleart
Paracord Figure 8 Harness: Escape Proof for Ferret, Rat, Rabbit, Bearded Dragon, Skunk
DookasaurusDen
Taxidermy Skateboard Rat – Criminal Rat Oddity – Dark Humor Decor – Gothic Curiosity – Weird Taxidermy Gift – Punk Rat Art
WildborneTaxidermy
Adorable Rat <3 (crocheted)
LoopandStitchCrafts
Frequently Asked Questions About 'rat'
'rat' receives 1,220,000 monthly searches globally. That's substantial demand, but with 74,716 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 74,716 Etsy listings competing for 'rat'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'rat' has a keyword difficulty of 35/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'rat' products range from $0.99 to $153.99. The median is $16.25 and the average is $20.87. 43% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 30% of searches for 'rat'. European Union and United Kingdom also show meaningful demand.
Since 'rat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'rat' include 'ferret harness' and 'cute'.
The cost per click for 'rat' is $8.16. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume held steady between April 2025 and March 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around April 2025.
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