Keyword Overview

races

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Monthly Search Volume

4,090,000

High volume

Competition

23,629

Medium competition

Cost Per Click

$1.97

Low ad competition

Keyword Difficulty

22/100

Easy

'races' Search Trend

MonthSearches
April 20254,090,000
May 20254,090,000
June 20251,220,000
July 20252,240,000
August 20255,000,000
September 20255,000,000
October 20257,480,000
November 20252,740,000
December 20255,000,000
January 20261,830,000
February 20262,240,000
March 20262,240,000

Search Volume by Country

4,090,000
USA 165,000
4%
UK 60,500
1%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 3,864,500
94%

Competition by Country

23,629
UK 15,075
64%
USA 7,811
33%
AUS 743
3%
CAN --
--
EU --
--
IND --
--
OTHER 0
0%

How to Rank for 'races' on Etsy

Target the Right Market

Search demand for 'races' is strongest in United States (4%), but most competing listings come from sellers in United Kingdom (64%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 22/100, 'races' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'races' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'races'

Frequently Asked Questions About 'races'

'races' receives 4,090,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 19,055 Etsy listings competing for 'races'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United Kingdom sellers (64%), while demand is strongest in United States — a gap worth exploiting.

'races' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 4% of searches for 'races'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'races' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'races' is $1.97. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 45% between April 2025 and March 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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