purple stone pendant
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Monthly Search Volume
170
Competition
80,545
Cost Per Click
$0.46
Keyword Difficulty
72/100
Hard
'purple stone pendant' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 140 |
| July 2025 | 170 |
| August 2025 | 170 |
| September 2025 | 140 |
| October 2025 | 170 |
| November 2025 | 210 |
| December 2025 | 170 |
| January 2026 | 170 |
| February 2026 | 140 |
| March 2026 | 170 |
| April 2026 | 140 |
| May 2026 | 170 |
Search Volume by Country
170Competition by Country
80,545How to Rank for 'purple stone pendant' on Etsy
Target the Right Market
Search demand for 'purple stone pendant' is strongest in Others (100%), but most competing listings come from sellers in India (44%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 72/100, 'purple stone pendant' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.
Optimization Tips
At 3 words, 'purple stone pendant' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'purple stone pendant'
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Video Generator
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Frequently Asked Questions About 'purple stone pendant'
'purple stone pendant' receives 170 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (100%) comes from Others.
There are 80,545 Etsy listings competing for 'purple stone pendant'. With a difficulty score of 72/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from India sellers (44%), while demand is strongest in Others — a gap worth exploiting.
'purple stone pendant' has a keyword difficulty of 72/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.
Others generates 100% of searches for 'purple stone pendant'. Competition is centered in India instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Place 'purple stone pendant' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'purple stone pendant' is $0.46. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume rose 21% between June 2025 and May 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around November 2025.
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