Skip to main content
Keyword overview Updated Nov 05, 2026

project hail mary

'project hail mary' is a highly searched keyword with 6,120,000 average monthly searches. It has moderate competition on Etsy with 8,746 listings targeting the keyword. In the past year, search interest peaked in March 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 18/100, 'project hail mary' is relatively easy to rank for because the 6,120,000 monthly searches far outweigh the competition. Products in this category typically sell between $2 and $200, with most priced around $16.90. The estimated cost per click for 'project hail mary' is $0.41 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

6,120,000

High volume

Competition

10,002

Medium competition

Cost per click

$0.41

Low ad competition

Keyword difficulty

18/100

Easy

'project hail mary' search trend

Monthly searches

MonthSearches
October 2025450,000
November 2025673,000
December 2025550,000
January 2026823,000
February 20261,830,000
March 202616,600,000
April 202616,600,000
May 202611,100,000
June 20265,000,000
July 20267,480,000
August 20264,090,000
September 20262,740,000

How much does 'project hail mary' cost on Etsy?

Under $10 37%
$10 – $25 29%
$25 – $50 23%
$50 – $100 3%
$100+ 8%

73 listings · USD

Search volume by country

6,120,000
USA 2,740,000
45%
UK 165,000
3%
OTHER 3,215,000
53%

Competition by country

10,002
USA 9,603
96%
UK 399
4%
OTHER 0
0%

How to rank for 'project hail mary' on Etsy

Target the right market

United States leads both search demand (45%) and competition (96%) for 'project hail mary', but neither is overwhelmingly dominant.

Price competitively

The price range for 'project hail mary' is unusually wide — from $2 up to $200. The median sits at $16.90, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (37% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 18/100, 'project hail mary' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

At 3 words, 'project hail mary' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'project hail mary'

Top Etsy listings for 'project hail mary'

Sample of 12 results
Project Hail Mary Rocky Keychain Charm, Poseable Rocky and Grace Bag Accessory, Sci Fi Reader Gift for Andy Weir Fans, Alien Collectible

Project Hail Mary Rocky Keychain Charm, Poseable Rocky and Grace Bag Accessory, Sci Fi Reader Gift for Andy Weir Fans, Alien Collectible

PHP 803.50 12,826 95,805

LittleOddClub

Project Hail Mary Rocky Figure - 3D Printed Sci Fi Desk Decor - Andy Weir Gift - Book Lover Gift - Sci Fi Fan Gift - Bookshelf Decor

Project Hail Mary Rocky Figure - 3D Printed Sci Fi Desk Decor - Andy Weir Gift - Book Lover Gift - Sci Fi Fan Gift - Bookshelf Decor

£9.99 8,104 63,751

FondestMemoriesStore

Rocky keychain plushie | Project Hail Mary | 10 cm | Show Rocky the Earth, question?

Rocky keychain plushie | Project Hail Mary | 10 cm | Show Rocky the Earth, question?

€30.00 4,865 42,267

RikkuSpace

Project Hail Mary Rocky Figure, Sci-Fi Desk Accessory, Gift for Him, Retro Gifts, Office Decor, Alien Figurine, Desk Decor, Book Lover Gift

Project Hail Mary Rocky Figure, Sci-Fi Desk Accessory, Gift for Him, Retro Gifts, Office Decor, Alien Figurine, Desk Decor, Book Lover Gift

$3.99 4,714 33,144

BeamTeam3D

Project Hail Mary Ryland Grace Figurine by Rocky

Project Hail Mary Ryland Grace Figurine by Rocky

C$19.99 4,586 38,801

NorseHaus

Rocky from Project Hail Mary, hand painted in multiple sizes!

Rocky from Project Hail Mary, hand painted in multiple sizes!

$8.99 3,728 72,554

ArtfulThingsShop

Grace Rocky Save Stars Shirt, Project Hail Mary, Rocky Alien Friendship Sci-Fi Space Graphic Tee, Book Lover Style Comfort Colors® Gift

Grace Rocky Save Stars Shirt, Project Hail Mary, Rocky Alien Friendship Sci-Fi Space Graphic Tee, Book Lover Style Comfort Colors® Gift

$29.50 3,566 19,253

VintageSocietyUS

Rocky Hard Enamel Pin | Project Hail Mary | Sci Fi Book Lover Gift | Amaze Amaze Amaze | Back Order

Rocky Hard Enamel Pin | Project Hail Mary | Sci Fi Book Lover Gift | Amaze Amaze Amaze | Back Order

C$15.00 3,463 12,852

FunkyPunkyPins

Project Hail Mary Inspired Resin Dice Set with Alien Rocky | Handmade DND Dice Set | Tabletop RPG Polyhedral Dice 7 Piece Set

Project Hail Mary Inspired Resin Dice Set with Alien Rocky | Handmade DND Dice Set | Tabletop RPG Polyhedral Dice 7 Piece Set

$120.00 3,393 34,346

SpaceBarShop

Project Hail Mary inspired art prints

Project Hail Mary inspired art prints

£8.00 3,110 18,698

TheftShrubbery

Project Hail Mary Embroidered Sweatshirt, Grace Rocky Amaze Amaze Amaze Shirt, Sci-fi Movie Crewneck, Andy Weir Fan Gift for Bookish

Project Hail Mary Embroidered Sweatshirt, Grace Rocky Amaze Amaze Amaze Shirt, Sci-fi Movie Crewneck, Andy Weir Fan Gift for Bookish

C$103.00 2,860 21,542

LisaHarkinStore

can you lock in - Project Hail Mary Rocky Sticker

can you lock in - Project Hail Mary Rocky Sticker

$4.00 2,660 7,606

diizzaster

Frequently asked questions about 'project hail mary'

How much search demand does 'project hail mary' get?

'project hail mary' receives 6,120,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

How saturated is the market for 'project hail mary'?

There are 8,746 Etsy listings competing for 'project hail mary'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'project hail mary' worth targeting for my Etsy shop?

'project hail mary' has a keyword difficulty of 18/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'project hail mary' products?

Prices for 'project hail mary' products range from $2 to $200. The median is $16.90 and the average is $29.19. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 37% of listings fall in the Under $10 range, which is where most buyer expectations are set.

Which countries have the most demand for 'project hail mary'?

United States generates 45% of searches for 'project hail mary'.

How do I get my listing to rank for 'project hail mary'?

Place 'project hail mary' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'project hail mary' include 'book lover gift' and 'rocky'.

How commercially valuable is 'project hail mary'?

The cost per click for 'project hail mary' is $0.41. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'project hail mary' seasonal or trending?

Search volume rose 509% between October 2025 and September 2026. A 509% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around March 2026.

Keywords related to 'project hail mary'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start free

No credit card required

↑↓ navigate ↵ open