Keyword Overview Updated Jan 21, 2026

princess

'princess' is a highly searched keyword with 1,220,000 average monthly searches. It has heavy competition on Etsy with 803,715 listings targeting the keyword. Search demand held steady between August 2025 and July 2026 with no major seasonal swings. With a keyword difficulty of 50/100, ranking for 'princess' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3 and $5995, with most priced around $22.75. The estimated cost per click for 'princess' is $0.94 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

1,220,000

High volume

Competition

803,715

High competition

Cost Per Click

$0.94

Low ad competition

Keyword Difficulty

50/100

Moderate

'princess' Search Trend

MonthSearches
August 20251,220,000
September 20251,220,000
October 20251,220,000
November 20251,220,000
December 20251,220,000
January 20261,220,000
February 20261,220,000
March 20261,220,000
April 20261,220,000
May 20261,220,000
June 20261,220,000
July 20261,220,000

How Much Does 'princess' Cost on Etsy?

Under $10 20%
$10 – $25 34%
$25 – $50 12%
$50 – $100 20%
$100+ 14%

80 listings · USD

Search Volume by Country

1,220,000
USA 368,000
30%
EU 74,000
6%
CAN 49,500
4%
UK 49,500
4%
AUS 33,100
3%
OTHER 645,900
53%

Competition by Country

803,715
USA 590,199
73%
UK 62,036
8%
EU 55,585
7%
IND 41,259
5%
CAN 25,801
3%
AUS 16,702
2%
OTHER 12,133
2%

How to Rank for 'princess' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (73%) for 'princess', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'princess' is unusually wide — from $3 up to $5995. The median sits at $22.75, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (34% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 50/100, 'princess' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'princess' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'disney princess' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'princess'

Top Etsy Listings for 'princess'

sample of 12 results
Disney Princess Style Aurora Sleeping Beauty Cosplay Tiara & Necklace - Silk Gold

Disney Princess Style Aurora Sleeping Beauty Cosplay Tiara & Necklace - Silk Gold

$15.00 915 18,290

CreatureShop

DISNEY Wedding Planner Book, custom, princess, DISNEY Wedding Organizer, wedding planning book, gift, LGBT Wedding Planner, wedding gift

DISNEY Wedding Planner Book, custom, princess, DISNEY Wedding Organizer, wedding planning book, gift, LGBT Wedding Planner, wedding gift

£36.80 480 25,743

UltimatePlanners

Bridesmaid Hangers, Princess Themed Bridesmaids, Bridesmaid Gift, Personalized Engraved Hanger, Bridesmaid Dress Hanger, Princess Wedding

Bridesmaid Hangers, Princess Themed Bridesmaids, Bridesmaid Gift, Personalized Engraved Hanger, Bridesmaid Dress Hanger, Princess Wedding

$10.00 404 9,493

GetHungUp

Princess themed cake toppers- Elsa like , Sleeping Beauty like , Jasmine like and MANY  more * NEW *

Princess themed cake toppers- Elsa like , Sleeping Beauty like , Jasmine like and MANY more * NEW *

£5.49 289 19,027

ValueBay

Mermaid Wedding Hanger, ORIGINAL CREATOR, Disney Princess Hanger, Bride Hanger, Little Mermaid Wedding Hanger, Disney Gift for Bride

Mermaid Wedding Hanger, ORIGINAL CREATOR, Disney Princess Hanger, Bride Hanger, Little Mermaid Wedding Hanger, Disney Gift for Bride

$37.27 266 4,253

GetHungUp

Disney Princess Style Aurora Sleeping Beauty Cosplay Tiara & Necklace - Shiny Gold

Disney Princess Style Aurora Sleeping Beauty Cosplay Tiara & Necklace - Shiny Gold

$30.00 234 4,252

CreatureShop

Sofia the First Party cups, Princess Sofia Party, Sofia Party Supplies, Sofia Party Favors, Sofia the First Party Favors, Disposable

Sofia the First Party cups, Princess Sofia Party, Sofia Party Supplies, Sofia Party Favors, Sofia the First Party Favors, Disposable

$13.99 210 3,913

DivineGlitters

The Princess and the Frog Anniversary Gift, Tiana & Naveen Wedding Gift, 1st Anniversary Paper Gift, Valentine's Day, Gift for the Couple

The Princess and the Frog Anniversary Gift, Tiana & Naveen Wedding Gift, 1st Anniversary Paper Gift, Valentine's Day, Gift for the Couple

C$160.00 96 2,107

paintandpapercraft

Beauty Rose Save the Date Card Princess Wedding Announcement Change of Date Beauty and the Beast Inspired

Beauty Rose Save the Date Card Princess Wedding Announcement Change of Date Beauty and the Beast Inspired

$10.00 91 2,697

ShimmeringCeremony

Princess Tiana

Princess Tiana

$23.00 85 858

ForeverStitchedBtq

Crown centerpiece, crowns, cinderella centerpiece, princess centerpiece, cinderella decor, royal wedding, bridal shower centerpiece, crowns

Crown centerpiece, crowns, cinderella centerpiece, princess centerpiece, cinderella decor, royal wedding, bridal shower centerpiece, crowns

$74.99 73 4,816

MilanosNY

Princess and Hero of Time Photocard + Sticker set

Princess and Hero of Time Photocard + Sticker set

$7.00 57 336

byblessakim

Frequently Asked Questions About 'princess'

'princess' receives 1,220,000 monthly searches globally. That's substantial demand, but with 803,715 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 803,715 Etsy listings competing for 'princess'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'princess' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'princess' products range from $3 to $5995. The median is $22.75 and the average is $161.26. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'princess'. European Union and Canada also show meaningful demand.

Since 'princess' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'princess' include 'disney princess' and 'disney wedding'.

The cost per click for 'princess' is $0.94. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around August 2025.

Keywords Related to 'princess'

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