portland
'portland' is a highly searched keyword with 823,000 average monthly searches. It has moderate competition on Etsy with 29,521 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 26/100, 'portland' is relatively easy to rank for because the 823,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.50 and $375, with most priced around $26.24. The estimated cost per click for 'portland' is $1.28 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
823,000
Competition
29,521
Cost per click
$1.28
Keyword difficulty
26/100
Easy
'portland' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 1,220,000 |
| October 2025 | 1,220,000 |
| November 2025 | 673,000 |
| December 2025 | 673,000 |
| January 2026 | 1,000,000 |
| February 2026 | 673,000 |
| March 2026 | 823,000 |
| April 2026 | 823,000 |
| May 2026 | 823,000 |
| June 2026 | 823,000 |
| July 2026 | 823,000 |
| August 2026 | 1,000,000 |
How much does 'portland' cost on Etsy?
85 listings · USD
Search volume by country
823,000Competition by country
29,521How to rank for 'portland' on Etsy
Target the right market
United States leads both search demand (55%) and competition (91%) for 'portland', but neither is overwhelmingly dominant.
Price competitively
The price range for 'portland' is unusually wide — from $1.50 up to $375. The median sits at $26.24, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 41% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 26/100, 'portland' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'portland' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'portland oregon' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'portland'
Generate Tags
Find the best tags to pair with 'portland' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'portland' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'portland' from scratch
Open toolVideo Generator
Turn your 'portland' product photos into a listing video
Open toolTop Etsy listings for 'portland'
Sample of 12 results
Portland Bridges Poster, Portland Neighborhood Wall Art, Portland Oregon Mount Hood Print, Vintage Portland Oregon Wall Decor, Portland Gift
VintaPrintsCo
Portland Oregon Map Lightweight Statement Earrings | Bridge City PDX Memento Grad Gift
ATeaLeaf
Bat Portland Leather Goods Zipper Pull Keychain
TheFancyHedgehog
Portland Map | Wood and Epoxy
DifferentMaps
Portland Head Light Sunrise Photography Print | Portland Maine Lighthouse Wall Art | Canvas, Metal or Framed
GalSteinbergPhotos
Oregon Mountain Sunset T-Shirt: Portland Travel Shirt
MarigoldCustom
Patchwork Men's Cargo Pants
TerraRoseStudio
Portland Frogs Against Fascism 24x36 Digital Printable Protest Sign: No Kings Protest No Fascism Anti-Fascist Protest Sign Anti-fa
OliveJuiceDigitals
Antique Teacup With Saucer - Haviland "Portland," Limoges France
JosChinaShop
Retro Portland Postcards • Large Letter Oregon Souvenir Card, Save the Date, Bulk Party Favors
PeripheryVintage
PORTLAND OREGON Map KEYCHAIN / Travel Souvenir / Portland Keychain / Portland Souvenir / Custom map Keychain / Map Jewelry / Oregon gift
BjeweledVintage
Needle Felted Portland Sheep Ornament: Hand-Embroidered, organic Wool Decor
SheepInStitches
Frequently asked questions about 'portland'
How much search demand does 'portland' get?
'portland' receives 823,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.
How saturated is the market for 'portland'?
There are 29,521 Etsy listings competing for 'portland'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'portland' worth targeting for my Etsy shop?
'portland' has a keyword difficulty of 26/100 (easy). Combined with a median product price of $26.24, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'portland' products?
Prices for 'portland' products range from $1.50 to $375. The median is $26.24 and the average is $35.92. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 41% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
Which countries have the most demand for 'portland'?
United States generates 55% of searches for 'portland'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'portland'?
Since 'portland' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'portland' include 'portland oregon' and 'pacific northwest'.
How commercially valuable is 'portland'?
The cost per click for 'portland' is $1.28. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'portland' seasonal or trending?
Search volume dropped 18% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'portland'
Tags
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