Keyword Overview Updated Jul 09, 2026

portfolio

'portfolio' is a highly searched keyword with 1,500,000 average monthly searches. It has moderate competition on Etsy with 35,176 listings targeting the keyword. Search demand held steady between June 2025 and May 2026 with no major seasonal swings. With a keyword difficulty of 28/100, 'portfolio' is relatively easy to rank for because the 1,500,000 monthly searches far outweigh the competition. Products in this category typically sell between $3.99 and $199.99, with most priced around $45.50. The estimated cost per click for 'portfolio' is $2.19 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

1,500,000

High volume

Competition

35,176

Medium competition

Cost Per Click

$2.19

Low ad competition

Keyword Difficulty

28/100

Easy

'portfolio' Search Trend

MonthSearches
June 20251,500,000
July 20251,500,000
August 20251,500,000
September 20251,500,000
October 20251,500,000
November 20251,500,000
December 20251,220,000
January 20261,500,000
February 20261,500,000
March 20261,830,000
April 20261,500,000
May 20261,500,000

How Much Does 'portfolio' Cost on Etsy?

Under $10 10%
$10 – $25 21%
$25 – $50 21%
$50 – $100 21%
$100+ 27%

48 listings · USD

Search Volume by Country

1,500,000
EU 135,000
9%
USA 110,000
7%
OTHER 1,255,000
84%

Competition by Country

35,176
USA 22,737
65%
EU 5,947
17%
UK 1,777
5%
CAN 1,456
4%
IND 611
2%
AUS 578
2%
OTHER 2,070
6%

How to Rank for 'portfolio' on Etsy

Target the Right Market

Search demand for 'portfolio' is strongest in European Union (9%), but most competing listings come from sellers in United States (65%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $45.50 with shipping options that appeal to European Union buyers.

Price Competitively

The price range for 'portfolio' is unusually wide — from $3.99 up to $199.99. The median sits at $45.50, which is a better benchmark than the average since the spread is so large. The most populated bracket is $100+ (27% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 28/100, 'portfolio' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'portfolio' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'leather portfolio' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'portfolio'

Top Etsy Listings for 'portfolio'

sample of 12 results
Leather Document Holder, Leather Paper Portfolio, A4 Document Organizer, Paper Document Case, A4 Paper Folder, Paper File Organizer

Leather Document Holder, Leather Paper Portfolio, A4 Document Organizer, Paper Document Case, A4 Paper Folder, Paper File Organizer

$42.00 3,838 149,339

LeatherLe

Leather Portfolio, Leather Padfolio, Personalized Leather Portfolio, Portfolios for Women, Personalized Padfolio, Custom Portfolio

Leather Portfolio, Leather Padfolio, Personalized Leather Portfolio, Portfolios for Women, Personalized Padfolio, Custom Portfolio

$21.00 1,338 64,657

MadeOneForYou

Personalized Leather Portfolio Folder, Custom Logo Padfolio, Executive Resume Binder, Business Organizer, Graduation Gift for Men & Women

Personalized Leather Portfolio Folder, Custom Logo Padfolio, Executive Resume Binder, Business Organizer, Graduation Gift for Men & Women

C$148.23 1,315 72,046

CanadaEDC

Personalized Leather Portfolio for Men, Custom Name&Logo Leather Padfolio with Tablet Holder,GraduationGifts

Personalized Leather Portfolio for Men, Custom Name&Logo Leather Padfolio with Tablet Holder,GraduationGifts

$159.99 992 50,169

DCLeatherCraftStudio

100 PORTFOLIO Vorlagen Kindergarten  / Krippe / Kita / Tagesmutter, PDF zum Ausdrucken, Erzieher, Download

100 PORTFOLIO Vorlagen Kindergarten / Krippe / Kita / Tagesmutter, PDF zum Ausdrucken, Erzieher, Download

€12.60 899 49,316

KinderDruckWerkstatt

Leather Portfolio Folder Case: Corporate Gift Presents for Employees, Teacher, Clients, Team Memebers, Boss

Leather Portfolio Folder Case: Corporate Gift Presents for Employees, Teacher, Clients, Team Memebers, Boss

$29.00 856 24,225

LeatherNeoStudio

Kindergarten Portfolio, Kita Portfolio Krippe, Vorlagen Portfolio, Ordnerrück für Kinder, PDF zum Ausdrucken sofort Download

Kindergarten Portfolio, Kita Portfolio Krippe, Vorlagen Portfolio, Ordnerrück für Kinder, PDF zum Ausdrucken sofort Download

€12.59 839 32,766

JustLillyShop

Kindergarten Portfolio Ordner Kita Vorlagen zum Ausdrucken

Kindergarten Portfolio Ordner Kita Vorlagen zum Ausdrucken

€12.52 787 31,209

miluja

Dark Minimal Virtual Assistant Portfolio Canva Website Template Canva Presentation Editable Portfolio Website Done For You VA Landing Page

Dark Minimal Virtual Assistant Portfolio Canva Website Template Canva Presentation Editable Portfolio Website Done For You VA Landing Page

PHP 100.00 486 13,384

GraceDigitalsCoPH

A4 Personalized Dark Brown Pu Leather Portfolio, 3-Ring Binder for Men, Engraved Name Logo Padfolio, Custom Document Folder, Employee Gift

A4 Personalized Dark Brown Pu Leather Portfolio, 3-Ring Binder for Men, Engraved Name Logo Padfolio, Custom Document Folder, Employee Gift

$103.98 415 16,707

USLeatherFolio

Personalized Leather Organizer,  Leather Portfolio for Planners/Notebooks, Monogrammed Document Holder, Stationery gift, Personalized gift

Personalized Leather Organizer, Leather Portfolio for Planners/Notebooks, Monogrammed Document Holder, Stationery gift, Personalized gift

€46.00 382 15,001

BeKindPT

Doctor Gift Personalized Doctor Portfolio Doctor Gift for Men Doctor Graduation Gift Med Student Gift Med School Graduation Gift

Doctor Gift Personalized Doctor Portfolio Doctor Gift for Men Doctor Graduation Gift Med Student Gift Med School Graduation Gift

$28.78 372 11,697

AlterdIndustries

Frequently Asked Questions About 'portfolio'

'portfolio' receives 1,500,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 35,176 Etsy listings competing for 'portfolio'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (65%), while demand is strongest in European Union — a gap worth exploiting.

'portfolio' has a keyword difficulty of 28/100 (easy). Combined with a median product price of $45.50, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'portfolio' products range from $3.99 to $199.99. The median is $45.50 and the average is $70.30. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

European Union generates 9% of searches for 'portfolio'. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'portfolio' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'portfolio' include 'leather portfolio' and 'business portfolio'.

The cost per click for 'portfolio' is $2.19. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around March 2026.

Keywords Related to 'portfolio'

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