Keyword Overview Updated Jan 19, 2026

portfolio

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Monthly Search Volume

1,500,000

High volume

Competition

33,106

Medium competition

Cost Per Click

$2.29

Low ad competition

Keyword Difficulty

25/100

Easy

'portfolio' Search Trend

MonthSearches
April 20251,500,000
May 20251,500,000
June 20251,500,000
July 20251,500,000
August 20251,500,000
September 20251,500,000
October 20251,500,000
November 20251,500,000
December 20251,220,000
January 20261,500,000
February 20261,500,000
March 20261,830,000

How Much Does 'portfolio' Cost on Etsy?

Under $10 7%
$10 – $25 12%
$25 – $50 23%
$50 – $100 30%
$100+ 28%

60 listings · USD

Search Volume by Country

1,500,000
EU 135,000
9%
USA 110,000
7%
AUS --
--
CAN --
--
IND --
--
UK --
--
OTHER 1,255,000
84%

Competition by Country

33,106
USA 22,737
69%
EU 5,947
18%
UK 1,777
5%
CAN 1,456
4%
IND 611
2%
AUS 578
2%
OTHER 0
0%

How to Rank for 'portfolio' on Etsy

Target the Right Market

Search demand for 'portfolio' is strongest in European Union (9%), but most competing listings come from sellers in United States (69%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $69.33 with shipping options that appeal to European Union buyers.

Price Competitively

Sellers listing under 'portfolio' price between $4 and $199.99, clustering around a median of $69.33. The most populated bracket is $50 – $100 (30% of listings). At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking Difficulty

With a difficulty score of 25/100, 'portfolio' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'portfolio' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'leather portfolio' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'portfolio'

Top Etsy Listings for 'portfolio'

sample of 12 results
Personalized Refillable Portfolio, Custom Portfolio With Zipper, Custom Leather Portfolio, Personalized Padfolio, Business Gift, Phd Gift

Personalized Refillable Portfolio, Custom Portfolio With Zipper, Custom Leather Portfolio, Personalized Padfolio, Business Gift, Phd Gift

$38.95 38,498 1,623,464

ATHENUS

Personalized Leather Portfolio, Letter Size Organizer Folders, Leather Padfolio Men, Leather Portfolio Zipper, A4 Holder, Document Bag

Personalized Leather Portfolio, Letter Size Organizer Folders, Leather Padfolio Men, Leather Portfolio Zipper, A4 Holder, Document Bag

$199.00 10,686 425,831

CKRLeather

PERSONALIZED Leather Padfolio Monogrammed Leather Portfolio Cover Custom Corporate Gift Monogram Initials For Him and Her | Marshall

PERSONALIZED Leather Padfolio Monogrammed Leather Portfolio Cover Custom Corporate Gift Monogram Initials For Him and Her | Marshall

$89.80 5,543 403,845

PEGAI

Leather Executive Portfolio Organizer, Legal Pad Document Holder, Personalized Padfolio, Tablet Holder, Corporate Gifts, Graduation Gift

Leather Executive Portfolio Organizer, Legal Pad Document Holder, Personalized Padfolio, Tablet Holder, Corporate Gifts, Graduation Gift

$99.00 5,099 357,831

QualisCorium

Personalized Leather Padfolio, Custom Leather Portfolio, Personalized Graduation Gift, Office Gifts, Leather Journal, Corporate Gift

Personalized Leather Padfolio, Custom Leather Portfolio, Personalized Graduation Gift, Office Gifts, Leather Journal, Corporate Gift

$22.40 4,489 207,089

CreonLeatherCo

Leather Business Portfolio Personalized, Leather journal Large, Leather Padfolio with Business Card Holder, Valentine's Day Gift for Him

Leather Business Portfolio Personalized, Leather journal Large, Leather Padfolio with Business Card Holder, Valentine's Day Gift for Him

$90.00 3,461 171,158

LightningDesignStore

Business Leather Portfolio, Custom Corporate Gift, Employee Appreciation Gift, Leather Document Organizer, Executive Padfolio

Business Leather Portfolio, Custom Corporate Gift, Employee Appreciation Gift, Leather Document Organizer, Executive Padfolio

$109.95 2,638 114,449

LegendaryHide

Personalized Refillable Portfolio, Custom Notepad Cover, Business Portfolio, Personalize Graduation Gift, Refillable portfolio Business Gift

Personalized Refillable Portfolio, Custom Notepad Cover, Business Portfolio, Personalize Graduation Gift, Refillable portfolio Business Gift

$19.99 1,978 105,426

JosephCustomProducts

Personalized Graduation Gifts for Him, Premium Leather Portfolio, 20th Anniversary Gifts for Him, Birthday Gift for Him, Best Gifts for Him

Personalized Graduation Gifts for Him, Premium Leather Portfolio, 20th Anniversary Gifts for Him, Birthday Gift for Him, Best Gifts for Him

$127.14 1,570 52,787

FredParkerLeather

Personalized Leather Flap Portfolio, Custom Padfolio Notepad Notebook, Business Portfolio, Engraved Side Flap Portfolio,Custom Notepad Cover

Personalized Leather Flap Portfolio, Custom Padfolio Notepad Notebook, Business Portfolio, Engraved Side Flap Portfolio,Custom Notepad Cover

$24.50 1,174 65,599

EngraveMeNow

Personalized Leather Portfolio for men,Men's  Custom Leather Portfolio,Zippered Portfolio,A4 Notepad Holder, iPad Case, Company Party Gift

Personalized Leather Portfolio for men,Men's Custom Leather Portfolio,Zippered Portfolio,A4 Notepad Holder, iPad Case, Company Party Gift

$110.00 865 36,671

JumpNShop

Personalized Padfolio - Custom Portfolio / Engraved Notepad / Refillable Notebook / Monogrammed Minimalist Notepad for Men and Women

Personalized Padfolio - Custom Portfolio / Engraved Notepad / Refillable Notebook / Monogrammed Minimalist Notepad for Men and Women

$19.99 823 42,167

CaddyBayCollection

Frequently Asked Questions About 'portfolio'

'portfolio' receives 1,500,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 29,782 Etsy listings competing for 'portfolio'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (69%), while demand is strongest in European Union — a gap worth exploiting.

'portfolio' has a keyword difficulty of 25/100 (easy). Combined with a median product price of $69.33, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'portfolio' products range from $4 to $199.99. The median is $69.33 and the average is $76.89.

European Union generates 9% of searches for 'portfolio'. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'portfolio' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'portfolio' include 'leather portfolio' and 'leather padfolio'.

The cost per click for 'portfolio' is $2.29. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 22% between April 2025 and March 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around March 2026.

Keywords Related to 'portfolio'

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