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Keyword overview

poly clay

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Monthly search volume

1,900

High volume

Competition

2,635

Low competition

Cost per click

$0.39

High ad competition

Keyword difficulty

25/100

Easy

'poly clay' search trend

Monthly searches

MonthSearches
July 20251,600
August 20251,600
September 20251,900
October 20252,400
November 20252,400
December 20251,900
January 20261,900
February 20261,900
March 20261,900
April 20261,900
May 20261,900
June 20261,600

Search volume by country

1,900
USA 390
21%
OTHER 1,510
79%

Competition by country

2,635
USA 1,423
54%
UK 158
6%
AUS 155
6%
OTHER 899
34%

How to rank for 'poly clay' on Etsy

Target the right market

United States leads both search demand (21%) and competition (54%) for 'poly clay', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 25/100, 'poly clay' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'poly clay' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'poly clay'

Frequently asked questions about 'poly clay'

How much search demand does 'poly clay' get?

'poly clay' receives 1,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'poly clay'?

There are 2,635 Etsy listings competing for 'poly clay'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'poly clay' worth targeting for my Etsy shop?

'poly clay' has a keyword difficulty of 25/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'poly clay'?

United States generates 21% of searches for 'poly clay'.

How do I get my listing to rank for 'poly clay'?

Since 'poly clay' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'poly clay'?

The cost per click for 'poly clay' is $0.39. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'poly clay' seasonal or trending?

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.

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