play dough
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Monthly Search Volume
301,000
Competition
11,712
Cost Per Click
$0.21
Keyword Difficulty
22/100
Easy
'play dough' Search Trend
| Month | Searches |
|---|---|
| March 2025 | 301,000 |
| April 2025 | 301,000 |
| May 2025 | 246,000 |
| June 2025 | 246,000 |
| July 2025 | 246,000 |
| August 2025 | 301,000 |
| September 2025 | 368,000 |
| October 2025 | 368,000 |
| November 2025 | 450,000 |
| December 2025 | 450,000 |
| January 2026 | 301,000 |
| February 2026 | 246,000 |
Search Volume by Country
301,000Competition by Country
11,712How to Rank for 'play dough' on Etsy
Target the Right Market
United States leads both search demand (13%) and competition (70%) for 'play dough', but neither is overwhelmingly dominant.
Ranking Difficulty
With a difficulty score of 22/100, 'play dough' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'play dough' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'play dough'
Generate Tags
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Generate Titles
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Listing Studio
Create a complete, optimized Etsy listing around 'play dough' from scratch
Video Generator
Turn your 'play dough' product photos into a listing video
Frequently Asked Questions About 'play dough'
'play dough' receives 301,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 11,712 Etsy listings competing for 'play dough'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'play dough' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
United States generates 13% of searches for 'play dough'.
Since 'play dough' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
The cost per click for 'play dough' is $0.21. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 18% between March 2025 and February 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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