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Keyword overview

place mats

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Monthly search volume

27,100

High volume

Competition

22,281

Medium competition

Cost per click

$0.53

High ad competition

Keyword difficulty

31/100

Easy

'place mats' search trend

Monthly searches

MonthSearches
September 202527,100
October 202527,100
November 202533,100
December 202533,100
January 202633,100
February 202627,100
March 202633,100
April 202627,100
May 202627,100
June 202627,100
July 202627,100
August 202633,100

Search volume by country

27,100
UK 8,100
30%
USA 8,100
30%
OTHER 10,900
40%

Competition by country

22,281
USA 11,291
51%
UK 3,052
14%
OTHER 7,938
36%

How to rank for 'place mats' on Etsy

Target the right market

Search demand for 'place mats' is strongest in United Kingdom (30%), but most competing listings come from sellers in United States (51%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking difficulty

With a difficulty score of 31/100, 'place mats' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'place mats' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'place mats'

Frequently asked questions about 'place mats'

How much search demand does 'place mats' get?

'place mats' receives 27,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'place mats'?

There are 22,281 Etsy listings competing for 'place mats'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (51%), while demand is strongest in United Kingdom — a gap worth exploiting.

Is 'place mats' worth targeting for my Etsy shop?

'place mats' has a keyword difficulty of 31/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'place mats'?

United Kingdom generates 30% of searches for 'place mats'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'place mats'?

Since 'place mats' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

How commercially valuable is 'place mats'?

The cost per click for 'place mats' is $0.53. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'place mats' seasonal or trending?

Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.

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