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Keyword overview Updated Mar 15, 2026

photo presets

'photo presets' is a highly searched keyword with 1,900 average monthly searches. It has heavy competition on Etsy with 58,402 listings targeting the keyword. Search interest dropped 21% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 50/100, ranking for 'photo presets' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $0.99 and $200, with most priced around $5.24. The estimated cost per click for 'photo presets' is $2.10 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.

Monthly search volume

1,900

High volume

Competition

61,353

High competition

Cost per click

$2.10

Medium ad competition

Keyword difficulty

50/100

Moderate

'photo presets' search trend

Monthly searches

MonthSearches
September 20252,400
October 20252,400
November 20252,400
December 20251,900
January 20261,900
February 20261,900
March 20261,900
April 20262,400
May 20262,400
June 20261,900
July 20261,900
August 20261,900

How much does 'photo presets' cost on Etsy?

Under $10 78%
$10 – $25 18%
$25 – $50 3%
$50 – $100 0%
$100+ 1%

68 listings · USD

Search volume by country

1,900
USA 320
17%
UK 40
2%
OTHER 1,540
81%

Competition by country

61,353
USA 54,791
89%
UK 4,717
8%
AUS 1,845
3%
OTHER 0
0%

How to rank for 'photo presets' on Etsy

Target the right market

United States leads both search demand (17%) and competition (89%) for 'photo presets', but neither is overwhelmingly dominant.

Price competitively

The price range for 'photo presets' is unusually wide — from $0.99 up to $200. The median sits at $5.24, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 78% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking difficulty

With a difficulty score of 50/100, 'photo presets' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.10 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'photo presets' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'lightroom presets' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'photo presets'

Top Etsy listings for 'photo presets'

Sample of 12 results
9 Influencer Mobile & Desktop Lightroom PRESETs -  Instagram Filters, Blogger Photo Presets, Aesthetic Presets, Minimal Presets, Dark Moody

9 Influencer Mobile & Desktop Lightroom PRESETs - Instagram Filters, Blogger Photo Presets, Aesthetic Presets, Minimal Presets, Dark Moody

$9.64 465 8,432

FilAndEllieStudio

5 Mobile Lightroom Preset ROSE, Pink Instagram Photo Preset for Bloggers, Influencer Photo Editing

5 Mobile Lightroom Preset ROSE, Pink Instagram Photo Preset for Bloggers, Influencer Photo Editing

$3.10 378 8,766

VictoriaBeePhoto

REAL ESTATE LIGHTROOM Presets, Architecture Presets, Desktop Mobile Presets, Bright Vivid Presets, House Outdoor Photo Presets, Home Presets

REAL ESTATE LIGHTROOM Presets, Architecture Presets, Desktop Mobile Presets, Bright Vivid Presets, House Outdoor Photo Presets, Home Presets

$10.00 213 5,151

artmyhouse

Sun Flare Mobile Lightroom Presets, Blogger Presets, Instagram Presets, Mobile And Desktop Presets, Lightroom Presets, Photo Presets

Sun Flare Mobile Lightroom Presets, Blogger Presets, Instagram Presets, Mobile And Desktop Presets, Lightroom Presets, Photo Presets

$1.90 143 4,960

DigiartNuvo

2 FRESH48 Mobile Lightroom Presets, Desktop Presets, Instagram Preset, Photo Preset, Insta Style, Cool Warm Filters, Indoor Presets Baby

2 FRESH48 Mobile Lightroom Presets, Desktop Presets, Instagram Preset, Photo Preset, Insta Style, Cool Warm Filters, Indoor Presets Baby

$13.99 136 3,145

maphotopresets

3 BABY I’M BLUE Mobile Lightroom Presets, Desktop Presets, Instagram Preset, Photo Preset, Insta Style, Cool Filters, Bright and Airy Preset

3 BABY I’M BLUE Mobile Lightroom Presets, Desktop Presets, Instagram Preset, Photo Preset, Insta Style, Cool Filters, Bright and Airy Preset

$15.99 105 4,771

maphotopresets

7 Mobile Lightroom Presets - Food Presets, Mobile presets for instagram, Product Photo presets, Natural Bright presets

7 Mobile Lightroom Presets - Food Presets, Mobile presets for instagram, Product Photo presets, Natural Bright presets

$3.97 73 1,257

PresetsByMary

20 MOODY Mobile Lightroom Presets Desktop, Moody Wedding Preset, Dark Green Presets, Romantic Photo Presets for Bride, Influencer Presets

20 MOODY Mobile Lightroom Presets Desktop, Moody Wedding Preset, Dark Green Presets, Romantic Photo Presets for Bride, Influencer Presets

$4.49 71 2,087

IuliiaPresets

Affinity Photo Presets: Complete Collection (50 .cube .3dl)

Affinity Photo Presets: Complete Collection (50 .cube .3dl)

$39.00 62 4,806

FixThePhotoStudio

Tattoo Photo Presets: Moody Ink Skin Filters (Lightroom, Photoshop, Mobile)

Tattoo Photo Presets: Moody Ink Skin Filters (Lightroom, Photoshop, Mobile)

$9.00 52 1,564

3MotionalPresets

Influencer Photo Presets: Moody Black, Minimal Tone (Desktop & Mobile)

Influencer Photo Presets: Moody Black, Minimal Tone (Desktop & Mobile)

$9.00 49 1,533

3MotionalPresets

PRODUCT LIGHTROOM PRESETS, Bright White Photo Presets, Clean Minimal Presets, Lightroom Mobile Desktop Presets, Flat Lay Photography Presets

PRODUCT LIGHTROOM PRESETS, Bright White Photo Presets, Clean Minimal Presets, Lightroom Mobile Desktop Presets, Flat Lay Photography Presets

$10.00 45 855

artmyhouse

Frequently asked questions about 'photo presets'

How much search demand does 'photo presets' get?

'photo presets' receives 1,900 monthly searches globally. That's substantial demand, but with 58,402 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'photo presets'?

There are 58,402 Etsy listings competing for 'photo presets'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'photo presets' worth targeting for my Etsy shop?

'photo presets' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'photo presets' products?

Prices for 'photo presets' products range from $0.99 to $200. The median is $5.24 and the average is $10.17. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 78% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'photo presets'?

United States generates 17% of searches for 'photo presets'.

How do I get my listing to rank for 'photo presets'?

Since 'photo presets' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'photo presets' include 'lightroom presets' and 'mobile presets'.

How commercially valuable is 'photo presets'?

The cost per click for 'photo presets' is $2.10. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'photo presets' seasonal or trending?

Search volume dropped 21% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'photo presets'

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