personalised mum
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Monthly Search Volume
70
Competition
685,405
Cost Per Click
$0.96
Keyword Difficulty
93/100
Hard
'personalised mum' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 70 |
| July 2025 | 30 |
| August 2025 | 40 |
| September 2025 | 20 |
| October 2025 | 40 |
| November 2025 | 110 |
| December 2025 | 170 |
| January 2026 | 30 |
| February 2026 | 50 |
| March 2026 | 90 |
| April 2026 | 40 |
| May 2026 | 40 |
Search Volume by Country
70Competition by Country
685,405How to Rank for 'personalised mum' on Etsy
Target the Right Market
The market for 'personalised mum' is heavily concentrated in United Kingdom, which accounts for 71% of searches and 27% of competition. Sellers targeting this keyword should prioritize United Kingdom shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking Difficulty
With a difficulty score of 93/100, 'personalised mum' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.
Optimization Tips
'personalised mum' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'personalised mum'
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'personalised mum'
'personalised mum' receives 70 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (71%) comes from United Kingdom.
There are 685,405 Etsy listings competing for 'personalised mum'. With a difficulty score of 93/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.
'personalised mum' has a keyword difficulty of 93/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.
United Kingdom generates 71% of searches for 'personalised mum'. Australia and United States also show meaningful demand. Since United Kingdom dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'personalised mum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'personalised mum' is $0.96. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 43% between June 2025 and May 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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