Keyword Overview

personalisation

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Monthly Search Volume

60,500

High volume

Competition

10,334,108

High competition

Cost Per Click

$1.15

Medium ad competition

Keyword Difficulty

58/100

Moderate

'personalisation' Search Trend

MonthSearches
April 202549,500
May 202560,500
June 202549,500
July 202549,500
August 202549,500
September 202560,500
October 202560,500
November 202560,500
December 202560,500
January 202660,500
February 202649,500
March 202649,500

Search Volume by Country

60,500
UK 12,100
20%
EU 4,400
7%
AUS 3,600
6%
USA 2,400
4%
CAN --
--
IND --
--
OTHER 38,000
63%

Competition by Country

10,334,108
USA 6,135,645
59%
UK 1,897,508
18%
EU 1,059,871
10%
AUS 190,611
2%
CAN --
--
IND --
--
OTHER 1,050,473
10%

How to Rank for 'personalisation' on Etsy

Target the Right Market

Search demand for 'personalisation' is strongest in United Kingdom (20%), but most competing listings come from sellers in United States (59%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 58/100, 'personalisation' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.15 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'personalisation' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'personalisation'

Frequently Asked Questions About 'personalisation'

'personalisation' receives 60,500 monthly searches globally. That's substantial demand, but with 10,334,108 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 10,334,108 Etsy listings competing for 'personalisation'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (59%), while demand is strongest in United Kingdom — a gap worth exploiting.

'personalisation' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United Kingdom generates 20% of searches for 'personalisation'. European Union and Australia also show meaningful demand. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'personalisation' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'personalisation' is $1.15. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume held steady between April 2025 and March 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around May 2025.

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