Keyword Overview

personal care

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Monthly Search Volume

90,500

High volume

Competition

910,927

High competition

Cost Per Click

$3.40

Low ad competition

Keyword Difficulty

56/100

Moderate

'personal care' Search Trend

MonthSearches
July 202560,500
August 202590,500
September 2025165,000
October 2025165,000
November 2025135,000
December 2025135,000
January 2026110,000
February 202660,500
March 202674,000
April 202660,500
May 202660,500
June 202660,500

Search Volume by Country

90,500
USA 74,000
82%
OTHER 16,500
18%

Competition by Country

910,927
USA 121,893
13%
UK 12,920
1%
CAN 5,560
1%
IND 4,846
1%
AUS 2,069
0%
OTHER 763,639
84%

How to Rank for 'personal care' on Etsy

Target the Right Market

The market for 'personal care' is heavily concentrated in United States, which accounts for 82% of searches and 13% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 56/100, 'personal care' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.40 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'personal care' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'personal care'

Frequently Asked Questions About 'personal care'

'personal care' receives 90,500 monthly searches globally. That's substantial demand, but with 910,927 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (82%) comes from United States.

There are 910,927 Etsy listings competing for 'personal care'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'personal care' has a keyword difficulty of 56/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 82% of searches for 'personal care'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'personal care' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'personal care' is $3.40. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

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