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Keyword overview

pendant stone

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Monthly search volume

4,400

High volume

Competition

976,032

High competition

Cost per click

$0.59

High ad competition

Keyword difficulty

64/100

Moderate

'pendant stone' search trend

Monthly searches

MonthSearches
September 20255,400
October 20254,400
November 20254,400
December 20254,400
January 20264,400
February 20263,600
March 20264,400
April 20264,400
May 20264,400
June 20264,400
July 20264,400
August 20264,400

Search volume by country

4,400
IND 2,400
55%
USA 720
16%
UK 210
5%
OTHER 1,070
24%

Competition by country

976,032
IND 439,121
45%
USA 393,173
40%
UK 48,580
5%
AUS 10,653
1%
OTHER 84,505
9%

How to rank for 'pendant stone' on Etsy

Target the right market

India leads both search demand (55%) and competition (45%) for 'pendant stone', but neither is overwhelmingly dominant. United States and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Ranking difficulty

With a difficulty score of 64/100, 'pendant stone' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'pendant stone' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'pendant stone'

Frequently asked questions about 'pendant stone'

How much search demand does 'pendant stone' get?

'pendant stone' receives 4,400 monthly searches globally. That's substantial demand, but with 976,032 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (55%) comes from India.

How saturated is the market for 'pendant stone'?

There are 976,032 Etsy listings competing for 'pendant stone'. With a difficulty score of 64/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

Is 'pendant stone' worth targeting for my Etsy shop?

'pendant stone' has a keyword difficulty of 64/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'pendant stone'?

India generates 55% of searches for 'pendant stone'. United States and United Kingdom also show meaningful demand. Since India dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'pendant stone'?

Since 'pendant stone' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'pendant stone'?

The cost per click for 'pendant stone' is $0.59. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'pendant stone' seasonal or trending?

Search volume dropped 19% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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