Keyword Overview

pendant stone

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Monthly Search Volume

4,400

High volume

Competition

976,032

High competition

Cost Per Click

$0.68

High ad competition

Keyword Difficulty

65/100

Moderate

'pendant stone' Search Trend

MonthSearches
April 20254,400
May 20254,400
June 20254,400
July 20254,400
August 20254,400
September 20255,400
October 20254,400
November 20254,400
December 20254,400
January 20264,400
February 20263,600
March 20264,400

Search Volume by Country

4,400
IND 2,400
55%
USA 880
20%
AUS --
--
CAN --
--
EU --
--
UK --
--
OTHER 1,120
25%

Competition by Country

976,032
IND 439,121
45%
USA 393,173
40%
UK 48,580
5%
AUS 10,653
1%
CAN --
--
EU --
--
OTHER 84,505
9%

How to Rank for 'pendant stone' on Etsy

Target the Right Market

India leads both search demand (55%) and competition (45%) for 'pendant stone', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 65/100, 'pendant stone' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'pendant stone' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'pendant stone'

Frequently Asked Questions About 'pendant stone'

'pendant stone' receives 4,400 monthly searches globally. That's substantial demand, but with 976,032 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (55%) comes from India.

There are 976,032 Etsy listings competing for 'pendant stone'. With a difficulty score of 65/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'pendant stone' has a keyword difficulty of 65/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

India generates 55% of searches for 'pendant stone'. Since India dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'pendant stone' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'pendant stone' is $0.68. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between April 2025 and March 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

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