pastel paints
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Monthly Search Volume
4,400
Competition
1,196
Cost Per Click
$0.62
Keyword Difficulty
18/100
Easy
'pastel paints' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 4,400 |
| August 2025 | 4,400 |
| September 2025 | 4,400 |
| October 2025 | 4,400 |
| November 2025 | 4,400 |
| December 2025 | 4,400 |
| January 2026 | 5,400 |
| February 2026 | 4,400 |
| March 2026 | 5,400 |
| April 2026 | 5,400 |
| May 2026 | 4,400 |
| June 2026 | 4,400 |
Search Volume by Country
4,400Competition by Country
1,196How to Rank for 'pastel paints' on Etsy
Target the Right Market
The market for 'pastel paints' is heavily concentrated in Others, which accounts for 100% of searches and 100% of competition. Sellers targeting this keyword should prioritize Others shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking Difficulty
With a difficulty score of 18/100, 'pastel paints' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'pastel paints' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'pastel paints'
Generate Tags
Find the best tags to pair with 'pastel paints' based on real Etsy search data
Generate Titles
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Listing Studio
Create a complete, optimized Etsy listing around 'pastel paints' from scratch
Video Generator
Turn your 'pastel paints' product photos into a listing video
Frequently Asked Questions About 'pastel paints'
'pastel paints' receives 4,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (100%) comes from Others.
There are 1,196 Etsy listings competing for 'pastel paints'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
'pastel paints' has a keyword difficulty of 18/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Others generates 100% of searches for 'pastel paints'. Since Others dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'pastel paints' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
The cost per click for 'pastel paints' is $0.62. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.
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