pastel colours
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Monthly search volume
550,000
Competition
16,997
Cost per click
$0.35
Keyword difficulty
21/100
Easy
'pastel colours' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 550,000 |
| November 2025 | 550,000 |
| December 2025 | 550,000 |
| January 2026 | 550,000 |
| February 2026 | 450,000 |
| March 2026 | 673,000 |
| April 2026 | 673,000 |
| May 2026 | 550,000 |
| June 2026 | 450,000 |
| July 2026 | 450,000 |
| August 2026 | 450,000 |
| September 2026 | 450,000 |
Search volume by country
550,000Competition by country
16,997How to rank for 'pastel colours' on Etsy
Target the right market
Search demand for 'pastel colours' is strongest in India (25%), but most competing listings come from sellers in United Kingdom (46%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Ranking difficulty
With a difficulty score of 21/100, 'pastel colours' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'pastel colours' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'pastel colours'
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Open toolFrequently asked questions about 'pastel colours'
How much search demand does 'pastel colours' get?
'pastel colours' receives 550,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'pastel colours'?
There are 16,997 Etsy listings competing for 'pastel colours'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United Kingdom sellers (46%), while demand is strongest in India — a gap worth exploiting.
Is 'pastel colours' worth targeting for my Etsy shop?
'pastel colours' has a keyword difficulty of 21/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'pastel colours'?
India generates 25% of searches for 'pastel colours'. United States and United Kingdom also show meaningful demand. Competition is centered in United Kingdom instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'pastel colours'?
Since 'pastel colours' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
How commercially valuable is 'pastel colours'?
The cost per click for 'pastel colours' is $0.35. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is 'pastel colours' seasonal or trending?
Search volume dropped 18% between October 2025 and September 2026. Demand peaked around March 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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