Keyword Overview

pastel colours

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Monthly Search Volume

550,000

High volume

Competition

16,997

Medium competition

Cost Per Click

$0.45

Medium ad competition

Keyword Difficulty

21/100

Easy

'pastel colours' Search Trend

MonthSearches
June 2025550,000
July 2025550,000
August 2025550,000
September 2025550,000
October 2025550,000
November 2025550,000
December 2025550,000
January 2026550,000
February 2026450,000
March 2026673,000
April 2026673,000
May 2026550,000

Search Volume by Country

550,000
USA 110,000
20%
UK 22,200
4%
EU 12,100
2%
OTHER 405,700
74%

Competition by Country

16,997
UK 7,756
46%
USA 3,578
21%
EU 1,581
9%
AUS 1,090
6%
OTHER 2,992
18%

How to Rank for 'pastel colours' on Etsy

Target the Right Market

Search demand for 'pastel colours' is strongest in United States (20%), but most competing listings come from sellers in United Kingdom (46%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 21/100, 'pastel colours' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'pastel colours' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'pastel colours'

Frequently Asked Questions About 'pastel colours'

'pastel colours' receives 550,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 16,997 Etsy listings competing for 'pastel colours'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United Kingdom sellers (46%), while demand is strongest in United States — a gap worth exploiting.

'pastel colours' has a keyword difficulty of 21/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 20% of searches for 'pastel colours'. United Kingdom and European Union also show meaningful demand. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'pastel colours' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'pastel colours' is $0.45. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around March 2026.

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