pastel colours
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Monthly Search Volume
550,000
Competition
16,997
Cost Per Click
$0.45
Keyword Difficulty
21/100
Easy
'pastel colours' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 550,000 |
| July 2025 | 550,000 |
| August 2025 | 550,000 |
| September 2025 | 550,000 |
| October 2025 | 550,000 |
| November 2025 | 550,000 |
| December 2025 | 550,000 |
| January 2026 | 550,000 |
| February 2026 | 450,000 |
| March 2026 | 673,000 |
| April 2026 | 673,000 |
| May 2026 | 550,000 |
Search Volume by Country
550,000Competition by Country
16,997How to Rank for 'pastel colours' on Etsy
Target the Right Market
Search demand for 'pastel colours' is strongest in United States (20%), but most competing listings come from sellers in United Kingdom (46%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 21/100, 'pastel colours' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'pastel colours' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'pastel colours'
Generate Tags
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'pastel colours'
'pastel colours' receives 550,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 16,997 Etsy listings competing for 'pastel colours'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United Kingdom sellers (46%), while demand is strongest in United States — a gap worth exploiting.
'pastel colours' has a keyword difficulty of 21/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
United States generates 20% of searches for 'pastel colours'. United Kingdom and European Union also show meaningful demand. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'pastel colours' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
The cost per click for 'pastel colours' is $0.45. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around March 2026.
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