Keyword Overview Updated Aug 01, 2026

paranormal

'paranormal' is a highly searched keyword with 110,000 average monthly searches. It has moderate competition on Etsy with 31,054 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 31/100, 'paranormal' is relatively easy to rank for because the 110,000 monthly searches far outweigh the competition. Products in this category typically sell between $1 and $1749, with most priced around $20.47. The estimated cost per click for 'paranormal' is $1.07 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

110,000

High volume

Competition

31,054

Medium competition

Cost Per Click

$1.07

Low ad competition

Keyword Difficulty

31/100

Easy

'paranormal' Search Trend

MonthSearches
August 2025110,000
September 2025110,000
October 2025165,000
November 2025110,000
December 2025110,000
January 2026135,000
February 2026110,000
March 2026110,000
April 2026110,000
May 2026110,000
June 2026110,000
July 2026110,000

How Much Does 'paranormal' Cost on Etsy?

Under $10 26%
$10 – $25 37%
$25 – $50 22%
$50 – $100 6%
$100+ 9%

78 listings · USD

Search Volume by Country

110,000
USA 27,100
25%
EU 12,100
11%
IND 8,100
7%
UK 4,400
4%
CAN 3,600
3%
AUS 1,900
2%
OTHER 52,800
48%

Competition by Country

31,054
USA 24,181
78%
UK 2,837
9%
EU 1,298
4%
CAN 1,076
3%
AUS 284
1%
IND 34
0%
OTHER 1,344
4%

How to Rank for 'paranormal' on Etsy

Target the Right Market

United States leads both search demand (25%) and competition (78%) for 'paranormal', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'paranormal' is unusually wide — from $1 up to $1749. The median sits at $20.47, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (37% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 31/100, 'paranormal' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.07 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'paranormal' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'ghost hunting' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'paranormal'

Top Etsy Listings for 'paranormal'

sample of 12 results
REM Device Pod: Spirit Communication for Paranormal Investigation

REM Device Pod: Spirit Communication for Paranormal Investigation

$57.99 1,554 26,906

StefisCreations

Small mirror necklace Paranormal protection necklace Gothic choker Handmade jewelry Stained glass Celestial necklace Small mirror pendant

Small mirror necklace Paranormal protection necklace Gothic choker Handmade jewelry Stained glass Celestial necklace Small mirror pendant

$39.00 855 12,309

HelenkaBeeJewelry

Paranormal Music box, ghost hunting device - Black (FULLY RECHARGEABLE)

Paranormal Music box, ghost hunting device - Black (FULLY RECHARGEABLE)

$181.00 354 4,978

KJKProducts

100 Rare Old Books on Paranormal And Occult Ghosts Witchcraft UFOs Aliens Spirits Vampires Hauntings Collection | Size 1.0 GB

100 Rare Old Books on Paranormal And Occult Ghosts Witchcraft UFOs Aliens Spirits Vampires Hauntings Collection | Size 1.0 GB

£5.37 352 3,639

TheDigitalLibraryLtd

SPIRIT BOX! SpiritChat Mini+ ghost box paranormal communication ITC device for investigations alternative to / like Ovilus Alice (red)

SPIRIT BOX! SpiritChat Mini+ ghost box paranormal communication ITC device for investigations alternative to / like Ovilus Alice (red)

£114.99 340 5,207

GECParatech

Exploring the Fourth Dimension: Secrets of the Paranormal-Vintage book-Ask to bundle books for refund on overages

Exploring the Fourth Dimension: Secrets of the Paranormal-Vintage book-Ask to bundle books for refund on overages

$16.99 292 1,383

MidnightMagickMarket

Green Alien Head Patch/Iron On Patch/Paranormal Badge/XFiles UFO Lore/Government Secrets & Cover-Ups/Sew-On Applique for Clothing, Vest Hats

Green Alien Head Patch/Iron On Patch/Paranormal Badge/XFiles UFO Lore/Government Secrets & Cover-Ups/Sew-On Applique for Clothing, Vest Hats

$8.87 252 1,820

HungryBearDesigns

Ghost Hunting  Yes/No iR Motion Activated Paranormal Investigation Device

Ghost Hunting Yes/No iR Motion Activated Paranormal Investigation Device

$59.95 251 4,689

GhostronixParanormal

SPIRIT BOX! SpiritChat Mini+ ghost box paranormal communication ITC device for investigations alternative to / like Ovilus Alice Burnt Titan

SPIRIT BOX! SpiritChat Mini+ ghost box paranormal communication ITC device for investigations alternative to / like Ovilus Alice Burnt Titan

£114.99 231 4,367

GECParatech

Red Lens Paranormal Investigation Goggles: Ghost Hunting Equipment

Red Lens Paranormal Investigation Goggles: Ghost Hunting Equipment

C$40.00 168 4,861

GhostGearStore

Fan-Made Tarot Cards Inspired by Paranormal Game | Collectible Deck (packaging and instructions)

Fan-Made Tarot Cards Inspired by Paranormal Game | Collectible Deck (packaging and instructions)

$24.99 138 1,941

JulyPrintCreations

Nessie Patch/Iron-On Patch/Paranormal Badge/Cryptid Myths & Legends/Sew-On Applique for Clothing Vest/Jacket Hats Backpack Gear

Nessie Patch/Iron-On Patch/Paranormal Badge/Cryptid Myths & Legends/Sew-On Applique for Clothing Vest/Jacket Hats Backpack Gear

$6.75 121 499

FamilyAdventuresUS

Frequently Asked Questions About 'paranormal'

'paranormal' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 31,054 Etsy listings competing for 'paranormal'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'paranormal' has a keyword difficulty of 31/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'paranormal' products range from $1 to $1749. The median is $20.47 and the average is $51.77. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 37% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 25% of searches for 'paranormal'. European Union and India also show meaningful demand.

Since 'paranormal' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'paranormal' include 'ghost hunting' and 'ghost'.

The cost per click for 'paranormal' is $1.07. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.

Keywords Related to 'paranormal'

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