Keyword Overview Updated Jun 22, 2026

pajama pants

'pajama pants' is a highly searched keyword with 74,000 average monthly searches. It has moderate competition on Etsy with 37,061 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 34/100, ranking for 'pajama pants' is achievable but competitive — there are 37,061 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $6 and $208, with most priced around $44.99. The estimated cost per click for 'pajama pants' is $0.84 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

74,000

High volume

Competition

37,061

Medium competition

Cost Per Click

$0.84

High ad competition

Keyword Difficulty

34/100

Moderate

'pajama pants' Search Trend

MonthSearches
July 202549,500
August 202560,500
September 202574,000
October 202590,500
November 2025135,000
December 2025165,000
January 202660,500
February 202649,500
March 202649,500
April 202649,500
May 202649,500
June 202640,500

How Much Does 'pajama pants' Cost on Etsy?

Under $10 5%
$10 – $25 32%
$25 – $50 27%
$50 – $100 28%
$100+ 7%

81 listings · USD

Search Volume by Country

74,000
USA 49,500
67%
OTHER 24,500
33%

Competition by Country

37,061
USA 20,303
55%
IND 7,938
21%
UK 1,358
4%
AUS 491
1%
OTHER 6,971
19%

How to Rank for 'pajama pants' on Etsy

Target the Right Market

The market for 'pajama pants' is heavily concentrated in United States, which accounts for 67% of searches and 55% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price Competitively

The price range for 'pajama pants' is unusually wide — from $6 up to $208. The median sits at $44.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (32% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 34/100, 'pajama pants' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $44.99, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization Tips

'pajama pants' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'custom pajama pants' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'pajama pants'

Top Etsy Listings for 'pajama pants'

sample of 12 results
Custom Face Pajama Pants, Personalized Photo Pjs, Christmas Gift for Family

Custom Face Pajama Pants, Personalized Photo Pjs, Christmas Gift for Family

$19.99 12,285 617,385

Wmyphotolink

BEST DAD EVER Pajama Pants with Faces, Father's Day Gifts for Dad,Women Pajama Pants, Personalized Pajamas with Face,Custom Face Pajamas

BEST DAD EVER Pajama Pants with Faces, Father's Day Gifts for Dad,Women Pajama Pants, Personalized Pajamas with Face,Custom Face Pajamas

$14.27 5,843 241,564

EnkiiArtem

Custom Face Pajama Pants, Photo Gift for Dad Mom

Custom Face Pajama Pants, Photo Gift for Dad Mom

$23.98 2,263 67,509

MYPHOTOBLANKET

Pajama Pants Sewing Pattern, Women Pajama Pattern, Women Pajama Pants, Pyjama Pattern, Sewing Patterns, Women Sewing Patterns Pajama Pyjama

Pajama Pants Sewing Pattern, Women Pajama Pattern, Women Pajama Pants, Pyjama Pattern, Sewing Patterns, Women Sewing Patterns Pajama Pyjama

€10.40 2,113 30,801

IndiePattern

Women's Pajama Pants Sewing Pattern, Loose Fit Loungewear PDF Pattern

Women's Pajama Pants Sewing Pattern, Loose Fit Loungewear PDF Pattern

$6.65 318 6,079

PatternsMod

Personalized Linen pajama set LUCA / Linen loungewear set of pajama pants and personalized shirt / Indoor outdoor linen set

Personalized Linen pajama set LUCA / Linen loungewear set of pajama pants and personalized shirt / Indoor outdoor linen set

€154.00 175 6,931

WavyLinen

Custom Face Pajama Pants Personalized Photo Pajamas • Couples Matching Sleepwear • Funny Fathers Day Gift for Dad

Custom Face Pajama Pants Personalized Photo Pajamas • Couples Matching Sleepwear • Funny Fathers Day Gift for Dad

$12.58 153 6,060

CraftedCharmUK

Custom Photo Pajama Pants

Custom Photo Pajama Pants

$49.98 129 15,607

WalletAndHeart

Funny Butter Women's Pajama Pants • Baking Gift • Foodie Lounge Wear • Butter Stick Print Sleep Pants, Unique Quirky Gifts

Funny Butter Women's Pajama Pants • Baking Gift • Foodie Lounge Wear • Butter Stick Print Sleep Pants, Unique Quirky Gifts

$47.50 124 1,506

RootandRoamApparel

Linen Pajama Pants with Mushrooms - Womens linen trousers with botanic print - Vintage insects linen loungewear - Lounge pants with print

Linen Pajama Pants with Mushrooms - Womens linen trousers with botanic print - Vintage insects linen loungewear - Lounge pants with print

€99.00 118 2,286

GrannetHome

Christmas Pajama Set - Christmas Pajamas - Matching Christmas - Christmas Joggers - Christmas Pajama Pants - Christmas Pjs - Family Pjs

Christmas Pajama Set - Christmas Pajamas - Matching Christmas - Christmas Joggers - Christmas Pajama Pants - Christmas Pjs - Family Pjs

$48.95 95 3,412

AliceJoyCreations

Vintage 1930s/1940s Blue Rayon 2pc. Pajama Set with Top and Cropped Pajama Pants // 30s/40s loungewear set/lingerie with lace

Vintage 1930s/1940s Blue Rayon 2pc. Pajama Set with Top and Cropped Pajama Pants // 30s/40s loungewear set/lingerie with lace

$200.00 89 695

Apt703Vintage

Frequently Asked Questions About 'pajama pants'

'pajama pants' receives 74,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.

There are 37,061 Etsy listings competing for 'pajama pants'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'pajama pants' has a keyword difficulty of 34/100 (moderate). Combined with a median product price of $44.99, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'pajama pants' products range from $6 to $208. The median is $44.99 and the average is $48.18.

United States generates 67% of searches for 'pajama pants'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'pajama pants' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'pajama pants' include 'custom pajama pants' and 'gift for her'.

The cost per click for 'pajama pants' is $0.84. High ad competition combined with a median product price of $44.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'pajama pants'

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