Keyword Overview

outdoor picnic mat

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Monthly Search Volume

720

Medium volume

Competition

1,822

Low competition

Cost Per Click

$0.77

High ad competition

Keyword Difficulty

32/100

Easy

'outdoor picnic mat' Search Trend

MonthSearches
June 2025720
July 2025720
August 2025720
September 2025720
October 2025590
November 2025590
December 2025720
January 2026480
February 2026480
March 2026590
April 2026720
May 2026880

Search Volume by Country

720
USA 140
19%
OTHER 580
81%

Competition by Country

1,822
USA 1,115
61%
OTHER 707
39%

How to Rank for 'outdoor picnic mat' on Etsy

Target the Right Market

United States leads both search demand (19%) and competition (61%) for 'outdoor picnic mat', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 32/100, 'outdoor picnic mat' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

At 3 words, 'outdoor picnic mat' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'outdoor picnic mat'

Frequently Asked Questions About 'outdoor picnic mat'

'outdoor picnic mat' receives 720 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 1,822 Etsy listings competing for 'outdoor picnic mat'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'outdoor picnic mat' has a keyword difficulty of 32/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 19% of searches for 'outdoor picnic mat'.

Place 'outdoor picnic mat' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'outdoor picnic mat' is $0.77. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between June 2025 and May 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around May 2026.

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