Keyword overview Updated Jun 06, 2026

or at home

'or at home' is a niche keyword with 50 average monthly searches. It has heavy competition on Etsy with 48,750,657 listings targeting the keyword. In the past year, search interest peaked in September 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 92/100, 'or at home' is hard to rank for — 48,750,657 listings compete for just 50 monthly searches, making it crowded relative to demand. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $2.60 and $6700, with most priced around $21. The ad market for 'or at home' has low competition among advertisers.

Monthly search volume

Low volume

Competition

48,750,657

High competition

Cost per click

—

No data

Keyword difficulty

92/100

Hard

'or at home' search trend

Monthly searches

Month	Searches
October 2025	20
November 2025	30
December 2025	20
January 2026	30
February 2026	40
March 2026	30
April 2026	30
May 2026	40
June 2026	70
July 2026	90
August 2026	110
September 2026	140

How much does 'or at home' cost on Etsy?

Under $10 35%

$10 – $25 16%

$25 – $50 16%

$50 – $100 16%

$100+ 16%

68 listings · USD

Search volume by country

USA 40

80%

OTHER 10

20%

Competition by country

48,750,657

USA 31,825,554

65%

OTHER 16,925,103

35%

How to rank for 'or at home' on Etsy

Target the right market

The market for 'or at home' is heavily concentrated in United States, which accounts for 80% of searches and 65% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price competitively

The price range for 'or at home' is unusually wide — from $2.60 up to $6700. The median sits at $21, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (35% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 92/100, 'or at home' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization tips

At 3 words, 'or at home' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'or at home'

Generate Tags

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Listing Studio

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Video Generator

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Top Etsy listings for 'or at home'

Sample of 12 results

Crochet modern blanket pattern, Video tutorial + Chart, Easy crochet afghan, Throw blanket pattern, Boho blanket, Home decor, 5 sizes

$5.99 3,413 58,103

DaisyAndPeaceHome

Octopus Door Handle, Nautical Door Hardware, Tentacle Door Pull, Sea Creature Handle, Marine Style Home Decor

£41.65 1,262 14,289

EverWelcome

Brass Stair Dust Corners – Vintage Dust Guard Plate for Stairs | Solid Brass Stair Trim | Antique Home Renovation Hardware

£3.70 998 18,197

MsBalaJiProduct

Engraved Personalized Hammer with Wood Box Customized Father of Bride Groomsmen Home Builder Construction Worker Gift, Father's Day Dad Gift

$75.00 981 33,550

TealsPrairie

Wooden wavy handle with bushings and bolts for home furniture, doors, desk, dresser, drawer chest, sideboard, drawers

$13.00 731 18,337

EvergreenheArtCraft

Classic Vintage door knob crafted from solid brass on a solid brass back plate .Give your home that class and style with its antique vibes

£55.00 347 9,979

LondonHandles

Carved Leaves Onlay, 1pc, Home Wall Embellishments, Furniture Carving, Applique furniture decor DIY Furniture Trim Supplies bed pediments

$20.00 334 4,005

MasterOak

Modern Mountain Home, Benjamin Moore Paint Color Palette (PDF)

TRY 880.00 271 26,238

TheNovaDigitals

Sand Dollar Cabinet Knob Door Drawer Pull Nautical Coastal Ocean Beach Home Kitchen Decor Copper Patina

$4.65 250 3,465

JetFast

Vintage Tile Pattern Bundle | DIY Home Decor (svg, png, eps, dxf, pdf)

$2.60 192 2,135

DalDaDigitalDesign

Natural Irregular Agate Drawer Knobs: Mini Special Texture Stone Dresser Pull,Home Decor Knob

$5.44 177 1,472

CraftByCONGJING

Curved Brass Petal Cabinet Knob, Modern Home Decor for Dressers, Drawers and Kitchen Cabinets

$10.00 175 3,856

GlittersHardware

Frequently asked questions about 'or at home'

How much search demand does 'or at home' get?

'or at home' receives 50 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (80%) comes from United States.

How saturated is the market for 'or at home'?

There are 48,750,657 Etsy listings competing for 'or at home'. With a difficulty score of 92/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

Is 'or at home' worth targeting for my Etsy shop?

'or at home' has a keyword difficulty of 92/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

What should I charge for 'or at home' products?

Prices for 'or at home' products range from $2.60 to $6700. The median is $21 and the average is $200.36. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'or at home'?

United States generates 80% of searches for 'or at home'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'or at home'?

Place 'or at home' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'or at home' include 'home decor' and 'drawer pulls'.

Is 'or at home' seasonal or trending?

Search volume rose 600% between October 2025 and September 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around September 2026.

Keywords related to 'or at home'

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