open when

'open when' receives 5,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 2,140 Etsy listings competing for 'open when'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'open when' has a keyword difficulty of 20/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'open when' products range from $0.50 to $32. The median is $8.50 and the average is $11.87. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 57% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 16% of searches for 'open when'.

Since 'open when' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'open when' include 'open when letters' and 'open when envelopes'.

The cost per click for 'open when' is $0.54. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 64% between January 2025 and December 2025. Demand peaked around March 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.