onyx stones

'onyx stones' receives 60,500 monthly searches globally. That's substantial demand, but with 184,798 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 184,798 Etsy listings competing for 'onyx stones'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (41%), while demand is strongest in Others — a gap worth exploiting.

'onyx stones' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Others generates 100% of searches for 'onyx stones'. Competition is centered in India instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'onyx stones' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'onyx stones' is $0.78. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.