Keyword Overview

off the shoulder

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Monthly Search Volume

9,900

High volume

Competition

51,849

Medium competition

Cost Per Click

$0.92

High ad competition

Keyword Difficulty

45/100

Moderate

'off the shoulder' Search Trend

MonthSearches
June 20258,100
July 20258,100
August 20259,900
September 20259,900
October 20259,900
November 202512,100
December 202512,100
January 20269,900
February 20268,100
March 20269,900
April 20269,900
May 20269,900

Search Volume by Country

9,900
USA 4,400
44%
UK 880
9%
OTHER 4,620
47%

Competition by Country

51,849
USA 20,091
39%
UK 3,237
6%
CAN 1,366
3%
AUS 731
1%
OTHER 26,424
51%

How to Rank for 'off the shoulder' on Etsy

Target the Right Market

United States leads both search demand (44%) and competition (39%) for 'off the shoulder', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 45/100, 'off the shoulder' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

At 3 words, 'off the shoulder' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'off the shoulder'

Frequently Asked Questions About 'off the shoulder'

'off the shoulder' receives 9,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (44%) comes from United States.

There are 51,849 Etsy listings competing for 'off the shoulder'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'off the shoulder' has a keyword difficulty of 45/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 44% of searches for 'off the shoulder'.

Place 'off the shoulder' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'off the shoulder' is $0.92. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.

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