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Keyword overview Updated Aug 04, 2026

not so scary

'not so scary' is a moderately searched keyword with 480 average monthly searches. It has moderate competition on Etsy with 28,993 listings targeting the keyword. In the past year, search interest peaked in August 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 54/100, ranking for 'not so scary' is achievable but competitive — there are 28,993 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.20 and $48.99, with most priced around $15.79. The estimated cost per click for 'not so scary' is $1.18 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

480

Medium volume

Competition

28,993

Medium competition

Cost per click

$1.18

Low ad competition

Keyword difficulty

54/100

Moderate

'not so scary' search trend

Monthly searches

MonthSearches
September 20251,000
October 2025880
November 2025140
December 2025110
January 2026110
February 2026110
March 2026140
April 2026390
May 2026590
June 2026480
July 2026880
August 20261,600

How much does 'not so scary' cost on Etsy?

Under $10 25%
$10 – $25 54%
$25 – $50 21%
$50 – $100 0%
$100+ 0%

92 listings · USD

Search volume by country

480
USA 390
81%
OTHER 90
19%

Competition by country

28,993
USA 22,955
79%
UK 636
2%
CAN 171
1%
AUS 152
1%
IND 21
0%
OTHER 5,058
17%

How to rank for 'not so scary' on Etsy

Target the right market

The market for 'not so scary' is heavily concentrated in United States, which accounts for 81% of searches and 79% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price competitively

The price range for 'not so scary' is unusually wide — from $1.20 up to $48.99. The median sits at $15.79, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 54% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 54/100, 'not so scary' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.18 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'not so scary' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'not so scary'

Top Etsy listings for 'not so scary'

Sample of 12 results
Mickey's Not-So-Scary Halloween Party Shirts, Mickey and Minnie Halloween Family Shirts, Disney Halloween Shirts, Disney Spooky Shirt

Mickey's Not-So-Scary Halloween Party Shirts, Mickey and Minnie Halloween Family Shirts, Disney Halloween Shirts, Disney Spooky Shirt

$15.98 1,394 65,124

CactusApparelUSA

Comfort Colors Disney Halloween Shirt,Not So Scary Halloween Shirt,Disney World Shirt, Disney Trip Shirt,Disney Characters Tee,Halloween Tee

Comfort Colors Disney Halloween Shirt,Not So Scary Halloween Shirt,Disney World Shirt, Disney Trip Shirt,Disney Characters Tee,Halloween Tee

$10.00 865 11,382

ElevenDesignUSA

Comfort Colors® Vintage Disneyland Ghost Shirt, Disneyland Halloween Shirt, Not So Scary Halloween Party, Halloween 2026 Tee

Comfort Colors® Vintage Disneyland Ghost Shirt, Disneyland Halloween Shirt, Not So Scary Halloween Party, Halloween 2026 Tee

$15.30 372 17,330

HandmadeSilhouette

Disney Halloween 2026 Family Trip Shirts,Not So Scary Matching Tees,Personalized Disney Halloween Shirt,Mickey Pumpkin Family Vacation Shirt

Disney Halloween 2026 Family Trip Shirts,Not So Scary Matching Tees,Personalized Disney Halloween Shirt,Mickey Pumpkin Family Vacation Shirt

$10.58 354 20,649

BestVogueDesigns

Personalized Mickey's Not So Scary Halloween Party 2026 Baseball Jersey, Halloween Family Shirt, Mickey & friends Skeleton Pumpkin Jersey

Personalized Mickey's Not So Scary Halloween Party 2026 Baseball Jersey, Halloween Family Shirt, Mickey & friends Skeleton Pumpkin Jersey

$18.88 310 7,286

SwankyStyles1

Mickey's Not So Scary Halloween Party 2026 Dİsney Characters Skeleton Shirt, Disneyland Halloween Shirt, 2026 Halloween Disney Family Shirt

Mickey's Not So Scary Halloween Party 2026 Dİsney Characters Skeleton Shirt, Disneyland Halloween Shirt, 2026 Halloween Disney Family Shirt

$15.60 265 10,118

NewTeeApparel

Vintage Mickey and Friends Halloween PNG: Not So Scary 2025

Vintage Mickey and Friends Halloween PNG: Not So Scary 2025

£1.80 228 2,413

MoreLoveCraft

Hitchhiking Ghosts SVG Haunted Mansion Shirt Halloween Party Shirt Mickey's Not So Scary INSTANT DOWNLOAD digital file svg png dxf

Hitchhiking Ghosts SVG Haunted Mansion Shirt Halloween Party Shirt Mickey's Not So Scary INSTANT DOWNLOAD digital file svg png dxf

$2.50 170 2,024

ItsAMagicalDayCo

Disney Mickey Friendly Spooky Mouse Ghost T-Shirt, Mickey's Not So Scary Halloween Party 2026, Disneyland Family Matching Tee, Spooky Season

Disney Mickey Friendly Spooky Mouse Ghost T-Shirt, Mickey's Not So Scary Halloween Party 2026, Disneyland Family Matching Tee, Spooky Season

$12.49 137 1,580

JMJforgoods

Vintage Mickey's Not So Scary Halloween Party 2026 Disney Characters Skeleton Shirt, Disneyland Halloween Shirt, 2026 Halloween Family Shirt

Vintage Mickey's Not So Scary Halloween Party 2026 Disney Characters Skeleton Shirt, Disneyland Halloween Shirt, 2026 Halloween Family Shirt

$9.99 80 913

R2Designer

Retro Mickey's Not So Scary Halloween Party 2026 Skeleton Comfort Colors Shirt, Disney Halloween Shirt, 2026 Halloween Disney Family Shirt

Retro Mickey's Not So Scary Halloween Party 2026 Skeleton Comfort Colors Shirt, Disney Halloween Shirt, 2026 Halloween Disney Family Shirt

$17.14 66 958

VinDigitalCo

Retro Haunted Mansion Figment Shirt, Disney Figment One Little Spark Tee, Epcot Halloween Matching Shirt, Mickey's Not So Scary Party Shirt

Retro Haunted Mansion Figment Shirt, Disney Figment One Little Spark Tee, Epcot Halloween Matching Shirt, Mickey's Not So Scary Party Shirt

$14.27 54 1,045

JollyCity

Frequently asked questions about 'not so scary'

How much search demand does 'not so scary' get?

'not so scary' receives 480 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (81%) comes from United States.

How saturated is the market for 'not so scary'?

There are 28,993 Etsy listings competing for 'not so scary'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'not so scary' worth targeting for my Etsy shop?

'not so scary' has a keyword difficulty of 54/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'not so scary' products?

Prices for 'not so scary' products range from $1.20 to $48.99. The median is $15.79 and the average is $17.85. 54% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for 'not so scary'?

United States generates 81% of searches for 'not so scary'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'not so scary'?

Place 'not so scary' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'not so scary' include 'disneyland halloween' and 'disney halloween'.

How commercially valuable is 'not so scary'?

The cost per click for 'not so scary' is $1.18. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'not so scary' seasonal or trending?

Search volume rose 60% between September 2025 and August 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around August 2026.

Keywords related to 'not so scary'

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