not hot

'not hot' receives 1,600 monthly searches globally. That's substantial demand, but with 134,141,094 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (62%) comes from United States.

There are 134,141,094 Etsy listings competing for 'not hot'. With a difficulty score of 66/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'not hot' has a keyword difficulty of 66/100 (hard). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'not hot' products range from $3 to $160.38. The median is $23.98 and the average is $37.01. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 62% of searches for 'not hot'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'not hot' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'not hot' include 'birthday gift' and 'gift for her'.

The cost per click for 'not hot' is $0.13. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 260% between September 2025 and August 2026. A 260% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.