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Keyword overview

navy sweatshirt

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Monthly search volume

8,100

High volume

Competition

96,487

High competition

Cost per click

$1.01

High ad competition

Keyword difficulty

49/100

Moderate

'navy sweatshirt' search trend

Monthly searches

MonthSearches
September 20259,900
October 20259,900
November 202512,100
December 202512,100
January 20268,100
February 20266,600
March 20266,600
April 20266,600
May 20265,400
June 20264,400
July 20264,400
August 20266,600

Search volume by country

8,100
USA 4,400
54%
OTHER 3,700
46%

Competition by country

96,487
USA 83,576
87%
OTHER 12,911
13%

How to rank for 'navy sweatshirt' on Etsy

Target the right market

United States leads both search demand (54%) and competition (87%) for 'navy sweatshirt', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 49/100, 'navy sweatshirt' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.01 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'navy sweatshirt' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'navy sweatshirt'

Frequently asked questions about 'navy sweatshirt'

How much search demand does 'navy sweatshirt' get?

'navy sweatshirt' receives 8,100 monthly searches globally. That's substantial demand, but with 96,487 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (54%) comes from United States.

How saturated is the market for 'navy sweatshirt'?

There are 96,487 Etsy listings competing for 'navy sweatshirt'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'navy sweatshirt' worth targeting for my Etsy shop?

'navy sweatshirt' has a keyword difficulty of 49/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'navy sweatshirt'?

United States generates 54% of searches for 'navy sweatshirt'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'navy sweatshirt'?

Since 'navy sweatshirt' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'navy sweatshirt'?

The cost per click for 'navy sweatshirt' is $1.01. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'navy sweatshirt' seasonal or trending?

Search volume dropped 33% between September 2025 and August 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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