Keyword Overview

natural material

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Monthly Search Volume

8,100

High volume

Competition

1,501,936

High competition

Cost Per Click

$2.89

Low ad competition

Keyword Difficulty

63/100

Moderate

'natural material' Search Trend

MonthSearches
April 20259,900
May 20259,900
June 20256,600
July 20256,600
August 20255,400
September 20259,900
October 20259,900
November 20259,900
December 20256,600
January 20269,900
February 20268,100
March 20268,100

Search Volume by Country

8,100
USA 1,900
23%
UK 720
9%
EU 390
5%
AUS --
--
CAN --
--
IND --
--
OTHER 5,090
63%

Competition by Country

1,501,936
IND 1,118,022
74%
USA 248,153
17%
EU 70,331
5%
UK 34,779
2%
CAN 15,927
1%
AUS 14,724
1%
OTHER 0
0%

How to Rank for 'natural material' on Etsy

Target the Right Market

Search demand for 'natural material' is strongest in United States (23%), but most competing listings come from sellers in India (74%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 63/100, 'natural material' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.89 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'natural material' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'natural material'

Frequently Asked Questions About 'natural material'

'natural material' receives 8,100 monthly searches globally. That's substantial demand, but with 1,334,355 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 1,334,355 Etsy listings competing for 'natural material'. With a difficulty score of 63/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from India sellers (74%), while demand is strongest in United States — a gap worth exploiting.

'natural material' has a keyword difficulty of 63/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 23% of searches for 'natural material'. United Kingdom and European Union also show meaningful demand. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'natural material' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'natural material' is $2.89. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 18% between April 2025 and March 2026. Demand peaked around April 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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