mermaid costume
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Monthly search volume
27,100
Competition
14,601
Cost per click
$0.68
Keyword difficulty
28/100
Easy
'mermaid costume' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 49,500 |
| October 2025 | 135,000 |
| November 2025 | 18,100 |
| December 2025 | 12,100 |
| January 2026 | 14,800 |
| February 2026 | 14,800 |
| March 2026 | 12,100 |
| April 2026 | 12,100 |
| May 2026 | 12,100 |
| June 2026 | 14,800 |
| July 2026 | 14,800 |
| August 2026 | 27,100 |
Search volume by country
27,100Competition by country
14,601How to rank for 'mermaid costume' on Etsy
Target the right market
The market for 'mermaid costume' is heavily concentrated in United States, which accounts for 67% of searches and 67% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking difficulty
With a difficulty score of 28/100, 'mermaid costume' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'mermaid costume' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'mermaid costume'
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Open toolFrequently asked questions about 'mermaid costume'
How much search demand does 'mermaid costume' get?
'mermaid costume' receives 27,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.
How saturated is the market for 'mermaid costume'?
There are 14,601 Etsy listings competing for 'mermaid costume'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'mermaid costume' worth targeting for my Etsy shop?
'mermaid costume' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'mermaid costume'?
United States generates 67% of searches for 'mermaid costume'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'mermaid costume'?
Since 'mermaid costume' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
How commercially valuable is 'mermaid costume'?
The cost per click for 'mermaid costume' is $0.68. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'mermaid costume' seasonal or trending?
Search volume dropped 45% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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