mental illness
'mental illness' is a highly searched keyword with 110,000 average monthly searches. It has moderate competition on Etsy with 12,062 listings targeting the keyword. Search interest dropped 19% between October 2025 and September 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 24/100, 'mental illness' is relatively easy to rank for because the 110,000 monthly searches far outweigh the competition. Products in this category typically sell between $1 and $1003.84, with most priced around $18.46. The estimated cost per click for 'mental illness' is $3.67 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
110,000
Competition
12,422
Cost per click
$3.67
Keyword difficulty
24/100
Easy
'mental illness' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 135,000 |
| November 2025 | 110,000 |
| December 2025 | 110,000 |
| January 2026 | 110,000 |
| February 2026 | 110,000 |
| March 2026 | 110,000 |
| April 2026 | 110,000 |
| May 2026 | 110,000 |
| June 2026 | 90,500 |
| July 2026 | 90,500 |
| August 2026 | 90,500 |
| September 2026 | 110,000 |
How much does 'mental illness' cost on Etsy?
76 listings · USD
Search volume by country
110,000Competition by country
12,422How to rank for 'mental illness' on Etsy
Target the right market
United States leads both search demand (37%) and competition (80%) for 'mental illness', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for 'mental illness' is unusually wide — from $1 up to $1003.84. The median sits at $18.46, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (37% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 24/100, 'mental illness' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'mental illness' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'mental health' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'mental illness'
Generate Tags
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Open toolListing Studio
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Open toolVideo Generator
Turn your 'mental illness' product photos into a listing video
Open toolTop Etsy listings for 'mental illness'
Sample of 12 results
DSM-V funny vinyl sticker • mental illness • joke sticker • therapist gift
DippyEggDesigns
OCD is not an adjective button / Mental illness support / Anti-ableism pin / Don't ask about my scars
RadicalButtons1
Mentally sick physically thicc funny meme mental illness hilarious sticker small glossy waterproof dark humor gift hydroflask journal
Luxetrauma20
Mental Illness "Can't Just" Awareness Button | Disabled Community
cpikoart
Accessibility / Invisible Illness Badges | Mental Illness | Invisible Illness | Neurodivergent | Accessible | Custom | Candy Hearts
NerdTeaCreations
Mental Illness Sucks Lollipop Enamel Pin: Mental Health Awareness
ScrambledMegDesigns
THE ILLEST BRAIN Enamel Pin - Mental Illness Awareness, Brain Enamel Pin, Motivational Enamel Pin, Mental Health Awareness Enamel Pin
EverythingUnspoken
Sorry About Your Brain Greetings Card, Mental Illness Support
KieraDocherty
Self Love Sticker, Mental Illness, Mental Health Gift, BPD Sticker, Bipolar Disorder, Anxiety Sticker, Depressed Sticker, Affirmation Gift
SonnetAndSlothStudio
Serotonin Deficiency Club Member Sticker, Mental Illness, Anxiety Sticker, Depression Sticker, Funny Mental Health Sticker, Adult Humor
CedarandSaltwaterCo
Dopamine Sticker Funny ADHD Sticker for Daughter Mental Illness Gift Idea for Hidden Disability Pride Decal Waterproof Waterbottle Sticker
TheSelfHealthLine
St. Dymphna Sticker: Patron Saint of Mental Illness - Catholic Vinyl Decal
SaintsStories
Frequently asked questions about 'mental illness'
How much search demand does 'mental illness' get?
'mental illness' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'mental illness'?
There are 12,062 Etsy listings competing for 'mental illness'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'mental illness' worth targeting for my Etsy shop?
'mental illness' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'mental illness' products?
Prices for 'mental illness' products range from $1 to $1003.84. The median is $18.46 and the average is $35.07. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 37% of listings fall in the Under $10 range, which is where most buyer expectations are set.
Which countries have the most demand for 'mental illness'?
United States generates 37% of searches for 'mental illness'. Canada and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'mental illness'?
Since 'mental illness' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'mental illness' include 'mental health' and 'mental health shirt'.
How commercially valuable is 'mental illness'?
The cost per click for 'mental illness' is $3.67. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'mental illness' seasonal or trending?
Search volume dropped 19% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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