mccalls crafts
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Monthly search volume
110
Competition
103,726
Cost per click
$0.16
Keyword difficulty
71/100
Hard
'mccalls crafts' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 110 |
| November 2025 | 90 |
| December 2025 | 70 |
| January 2026 | 110 |
| February 2026 | 110 |
| March 2026 | 140 |
| April 2026 | 110 |
| May 2026 | 140 |
| June 2026 | 110 |
| July 2026 | 140 |
| August 2026 | 140 |
| September 2026 | 170 |
Search volume by country
110Competition by country
103,726How to rank for 'mccalls crafts' on Etsy
Target the right market
Search demand for 'mccalls crafts' is strongest in Others (100%), but most competing listings come from sellers in United States (78%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking difficulty
With a difficulty score of 71/100, 'mccalls crafts' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.
Optimization tips
'mccalls crafts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'mccalls crafts'
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Open toolFrequently asked questions about 'mccalls crafts'
How much search demand does 'mccalls crafts' get?
'mccalls crafts' receives 110 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (100%) comes from Others.
How saturated is the market for 'mccalls crafts'?
There are 103,726 Etsy listings competing for 'mccalls crafts'. With a difficulty score of 71/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United States sellers (78%), while demand is strongest in Others — a gap worth exploiting.
Is 'mccalls crafts' worth targeting for my Etsy shop?
'mccalls crafts' has a keyword difficulty of 71/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.
Which countries have the most demand for 'mccalls crafts'?
Others generates 100% of searches for 'mccalls crafts'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'mccalls crafts'?
Since 'mccalls crafts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'mccalls crafts'?
The cost per click for 'mccalls crafts' is $0.16. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'mccalls crafts' seasonal or trending?
Search volume rose 55% between October 2025 and September 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around September 2026.
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