Keyword overview

matte paint

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Monthly search volume

22,200

High volume

Competition

8,177

Medium competition

Cost per click

$0.89

Low ad competition

Keyword difficulty

26/100

Easy

'matte paint' search trend

Monthly searches

MonthSearches
September 202522,200
October 202527,100
November 202522,200
December 202522,200
January 202622,200
February 202618,100
March 202622,200
April 202622,200
May 202622,200
June 202618,100
July 202618,100
August 202618,100

Search volume by country

22,200
USA 4,400
20%
UK 880
4%
OTHER 16,920
76%

Competition by country

8,177
USA 6,599
81%
CAN 717
9%
UK 717
9%
AUS 144
2%
OTHER 0
0%

How to rank for 'matte paint' on Etsy

Target the right market

United States leads both search demand (20%) and competition (81%) for 'matte paint', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 26/100, 'matte paint' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'matte paint' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'matte paint'

Frequently asked questions about 'matte paint'

How much search demand does 'matte paint' get?

'matte paint' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'matte paint'?

There are 7,057 Etsy listings competing for 'matte paint'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'matte paint' worth targeting for my Etsy shop?

'matte paint' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'matte paint'?

United States generates 20% of searches for 'matte paint'.

How do I get my listing to rank for 'matte paint'?

Since 'matte paint' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'matte paint'?

The cost per click for 'matte paint' is $0.89. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'matte paint' seasonal or trending?

Search volume dropped 18% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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