Keyword Overview

matte nail polish

We don't have enough data for this keyword yet. Try searching for it with our Tag Generator to build its data profile.

Monthly Search Volume

9,900

High volume

Competition

1,618

Low competition

Cost Per Click

$0.29

High ad competition

Keyword Difficulty

12/100

Easy

'matte nail polish' Search Trend

MonthSearches
May 20259,900
June 20259,900
July 20259,900
August 20259,900
September 20259,900
October 20259,900
November 202522,200
December 20259,900
January 20269,900
February 20268,100
March 202612,100
April 20268,100

Search Volume by Country

9,900
OTHER 9,900
100%

Competition by Country

1,618
USA 1,618
100%
OTHER 0
0%

How to Rank for 'matte nail polish' on Etsy

Target the Right Market

Search demand for 'matte nail polish' is strongest in Others (100%), but most competing listings come from sellers in United States (100%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 12/100, 'matte nail polish' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'matte nail polish' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'matte nail polish'

Frequently Asked Questions About 'matte nail polish'

'matte nail polish' receives 9,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (100%) comes from Others.

There are 0 Etsy listings competing for 'matte nail polish'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United States sellers (100%), while demand is strongest in Others — a gap worth exploiting.

'matte nail polish' has a keyword difficulty of 12/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Others generates 100% of searches for 'matte nail polish'. Competition is centered in United States instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'matte nail polish' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'matte nail polish' is $0.29. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between May 2025 and April 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required