Keyword Overview

maternity gift

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Monthly Search Volume

2,400

Medium volume

Competition

67,990

High competition

Cost Per Click

$0.75

High ad competition

Keyword Difficulty

52/100

Moderate

'maternity gift' Search Trend

MonthSearches
May 20252,400
June 20252,400
July 20252,400
August 20252,400
September 20251,900
October 20252,400
November 20252,900
December 20254,400
January 20261,900
February 20261,900
March 20261,900
April 20261,900

Search Volume by Country

2,400
EU 880
37%
UK 720
30%
USA 590
25%
AUS --
--
CAN --
--
IND --
--
OTHER 210
9%

Competition by Country

67,990
USA 43,525
64%
EU 14,324
21%
UK 7,252
11%
CAN 2,054
3%
AUS 835
1%
IND --
--
OTHER 0
0%

How to Rank for 'maternity gift' on Etsy

Target the Right Market

Search demand for 'maternity gift' is strongest in European Union (37%), but most competing listings come from sellers in United States (64%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 52/100, 'maternity gift' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'maternity gift' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'maternity gift'

Frequently Asked Questions About 'maternity gift'

'maternity gift' receives 2,400 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 65,166 Etsy listings competing for 'maternity gift'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (64%), while demand is strongest in European Union — a gap worth exploiting.

'maternity gift' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

European Union generates 37% of searches for 'maternity gift'. United Kingdom and United States also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'maternity gift' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'maternity gift' is $0.75. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 21% between May 2025 and April 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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