make up
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Monthly Search Volume
673,000
Competition
125,009
Cost Per Click
$1.17
Keyword Difficulty
38/100
Moderate
'make up' Search Trend
| Month | Searches |
|---|---|
| May 2025 | 823,000 |
| June 2025 | 673,000 |
| July 2025 | 673,000 |
| August 2025 | 673,000 |
| September 2025 | 673,000 |
| October 2025 | 673,000 |
| November 2025 | 823,000 |
| December 2025 | 823,000 |
| January 2026 | 673,000 |
| February 2026 | 673,000 |
| March 2026 | 673,000 |
| April 2026 | 673,000 |
Search Volume by Country
673,000Competition by Country
125,009How to Rank for 'make up' on Etsy
Target the Right Market
Search demand for 'make up' is strongest in European Union (20%), but most competing listings come from sellers in United States (47%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand.
Ranking Difficulty
With a difficulty score of 38/100, 'make up' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.17 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'make up' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'make up'
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'make up'
'make up' receives 673,000 monthly searches globally. That's substantial demand, but with 125,009 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 125,009 Etsy listings competing for 'make up'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (47%), while demand is strongest in European Union — a gap worth exploiting.
'make up' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
European Union generates 20% of searches for 'make up'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'make up' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'make up' is $1.17. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 18% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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