made in us

'made in us' receives 22,200 monthly searches globally. That's substantial demand, but with 555,725 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 555,725 Etsy listings competing for 'made in us'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'made in us' has a keyword difficulty of 57/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 30% of searches for 'made in us'.

Place 'made in us' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'made in us' is $1.31. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 82% between May 2025 and April 2026. A 82% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around April 2026.