Keyword Overview

lustre

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Monthly Search Volume

201,000

High volume

Competition

83,886

High competition

Cost Per Click

$0.41

High ad competition

Keyword Difficulty

40/100

Moderate

'lustre' Search Trend

MonthSearches
April 2025201,000
May 2025201,000
June 2025165,000
July 2025201,000
August 2025201,000
September 2025201,000
October 2025201,000
November 2025246,000
December 2025201,000
January 2026201,000
February 2026201,000
March 2026201,000

Search Volume by Country

201,000
EU 60,500
30%
USA 6,600
3%
UK 4,400
2%
AUS --
--
CAN --
--
IND --
--
OTHER 129,500
64%

Competition by Country

83,886
USA 46,327
55%
UK 7,453
9%
EU 5,241
6%
CAN 4,701
6%
AUS 1,754
2%
IND --
--
OTHER 18,410
22%

How to Rank for 'lustre' on Etsy

Target the Right Market

Search demand for 'lustre' is strongest in European Union (30%), but most competing listings come from sellers in United States (55%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 40/100, 'lustre' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'lustre' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'lustre'

Frequently Asked Questions About 'lustre'

'lustre' receives 201,000 monthly searches globally. That's substantial demand, but with 83,886 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 83,886 Etsy listings competing for 'lustre'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (55%), while demand is strongest in European Union — a gap worth exploiting.

'lustre' has a keyword difficulty of 40/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

European Union generates 30% of searches for 'lustre'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'lustre' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'lustre' is $0.41. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between April 2025 and March 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

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