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Keyword overview

lotion pump

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Monthly search volume

1,600

High volume

Competition

3,519

Low competition

Cost per click

$1.93

High ad competition

Keyword difficulty

28/100

Easy

'lotion pump' search trend

Monthly searches

MonthSearches
October 20251,600
November 20251,900
December 20251,900
January 20261,900
February 20261,600
March 20261,900
April 20261,600
May 20261,600
June 20261,600
July 20261,600
August 20261,900
September 20261,900

Search volume by country

1,600
USA 590
37%
OTHER 1,010
63%

Competition by country

3,519
USA 2,474
70%
UK 602
17%
IND 175
5%
OTHER 268
8%

How to rank for 'lotion pump' on Etsy

Target the right market

United States leads both search demand (37%) and competition (70%) for 'lotion pump', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 28/100, 'lotion pump' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'lotion pump' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'lotion pump'

Frequently asked questions about 'lotion pump'

How much search demand does 'lotion pump' get?

'lotion pump' receives 1,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'lotion pump'?

There are 3,519 Etsy listings competing for 'lotion pump'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'lotion pump' worth targeting for my Etsy shop?

'lotion pump' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'lotion pump'?

United States generates 37% of searches for 'lotion pump'.

How do I get my listing to rank for 'lotion pump'?

Since 'lotion pump' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'lotion pump'?

The cost per click for 'lotion pump' is $1.93. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'lotion pump' seasonal or trending?

Search volume rose 19% between October 2025 and September 2026. A 19% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.

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