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Keyword overview

lego figure

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Monthly search volume

40,500

High volume

Competition

7,720

Medium competition

Cost per click

$0.43

High ad competition

Keyword difficulty

25/100

Easy

'lego figure' search trend

Monthly searches

MonthSearches
October 202540,500
November 202549,500
December 202549,500
January 202640,500
February 202640,500
March 202640,500
April 202633,100
May 202640,500
June 202633,100
July 202627,100
August 202633,100
September 202640,500

Search volume by country

40,500
USA 12,100
30%
EU 5,400
13%
OTHER 23,000
57%

Competition by country

7,720
USA 2,444
32%
EU 586
8%
OTHER 4,690
61%

How to rank for 'lego figure' on Etsy

Target the right market

United States leads both search demand (30%) and competition (32%) for 'lego figure', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 25/100, 'lego figure' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'lego figure' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'lego figure'

Frequently asked questions about 'lego figure'

How much search demand does 'lego figure' get?

'lego figure' receives 40,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'lego figure'?

There are 7,720 Etsy listings competing for 'lego figure'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'lego figure' worth targeting for my Etsy shop?

'lego figure' has a keyword difficulty of 25/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'lego figure'?

United States generates 30% of searches for 'lego figure'.

How do I get my listing to rank for 'lego figure'?

Since 'lego figure' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'lego figure'?

The cost per click for 'lego figure' is $0.43. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'lego figure' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

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