Keyword Overview

latex paint

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Monthly Search Volume

22,200

High volume

Competition

485

Low competition

Cost Per Click

$0.64

Medium ad competition

Keyword Difficulty

12/100

Easy

'latex paint' Search Trend

MonthSearches
June 202522,200
July 202522,200
August 202527,100
September 202522,200
October 202527,100
November 202522,200
December 202518,100
January 202618,100
February 202618,100
March 202618,100
April 202627,100
May 202618,100

Search Volume by Country

22,200
USA 8,100
36%
CAN 880
4%
OTHER 13,220
60%

Competition by Country

485
USA 286
59%
CAN 109
22%
OTHER 90
19%

How to Rank for 'latex paint' on Etsy

Target the Right Market

United States leads both search demand (36%) and competition (59%) for 'latex paint', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 12/100, 'latex paint' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'latex paint' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'latex paint'

Frequently Asked Questions About 'latex paint'

'latex paint' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 485 Etsy listings competing for 'latex paint'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'latex paint' has a keyword difficulty of 12/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 36% of searches for 'latex paint'.

Since 'latex paint' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'latex paint' is $0.64. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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