Keyword Overview

lapis lazuli stone

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Monthly Search Volume

22,200

High volume

Competition

90,548

High competition

Cost Per Click

$0.16

High ad competition

Keyword Difficulty

46/100

Moderate

'lapis lazuli stone' Search Trend

MonthSearches
July 202518,100
August 202518,100
September 202522,200
October 202518,100
November 202518,100
December 202527,100
January 202627,100
February 202627,100
March 202627,100
April 202627,100
May 202627,100
June 202627,100

Search Volume by Country

22,200
USA 6,600
30%
OTHER 15,600
70%

Competition by Country

90,548
IND 42,443
47%
USA 28,037
31%
UK 4,862
5%
AUS 955
1%
OTHER 14,251
16%

How to Rank for 'lapis lazuli stone' on Etsy

Target the Right Market

Search demand for 'lapis lazuli stone' is strongest in United States (30%), but most competing listings come from sellers in India (47%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 46/100, 'lapis lazuli stone' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

At 3 words, 'lapis lazuli stone' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'lapis lazuli stone'

Frequently Asked Questions About 'lapis lazuli stone'

'lapis lazuli stone' receives 22,200 monthly searches globally. That's substantial demand, but with 90,548 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 90,548 Etsy listings competing for 'lapis lazuli stone'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (47%), while demand is strongest in United States — a gap worth exploiting.

'lapis lazuli stone' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 30% of searches for 'lapis lazuli stone'. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'lapis lazuli stone' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'lapis lazuli stone' is $0.16. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 50% between July 2025 and June 2026. A 50% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.

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