lapis lazuli stone

'lapis lazuli stone' receives 22,200 monthly searches globally. That's substantial demand, but with 109,832 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 109,832 Etsy listings competing for 'lapis lazuli stone'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (39%), while demand is strongest in United States — a gap worth exploiting.

'lapis lazuli stone' has a keyword difficulty of 47/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'lapis lazuli stone' products range from $0.48 to $550. The median is $60 and the average is $88.87. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 36% of searches for 'lapis lazuli stone'. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'lapis lazuli stone' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'lapis lazuli stone' include 'lapis lazuli' and 'lapis lazuli ring'.

The cost per click for 'lapis lazuli stone' is $0.18. High ad competition combined with a median product price of $60 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 50% between August 2025 and July 2026. A 50% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around December 2025.