Keyword Overview

lapis gemstone

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Monthly Search Volume

5,400

High volume

Competition

107,628

High competition

Cost Per Click

$0.43

High ad competition

Keyword Difficulty

52/100

Moderate

'lapis gemstone' Search Trend

MonthSearches
July 20255,400
August 20255,400
September 20256,600
October 20255,400
November 20254,400
December 20255,400
January 20264,400
February 20264,400
March 20264,400
April 20264,400
May 20265,400
June 20265,400

Search Volume by Country

5,400
OTHER 5,400
100%

Competition by Country

107,628
IND 54,308
50%
USA 38,878
36%
UK 7,523
7%
OTHER 6,919
6%

How to Rank for 'lapis gemstone' on Etsy

Target the Right Market

Search demand for 'lapis gemstone' is strongest in Others (100%), but most competing listings come from sellers in India (50%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 52/100, 'lapis gemstone' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'lapis gemstone' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'lapis gemstone'

Frequently Asked Questions About 'lapis gemstone'

'lapis gemstone' receives 5,400 monthly searches globally. That's substantial demand, but with 107,628 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 107,628 Etsy listings competing for 'lapis gemstone'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (50%), while demand is strongest in Others — a gap worth exploiting.

'lapis gemstone' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Others generates 100% of searches for 'lapis gemstone'. Competition is centered in India instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'lapis gemstone' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'lapis gemstone' is $0.43. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

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