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Keyword overview Updated Jan 21, 2026

instax

'instax' is a highly searched keyword with 450,000 average monthly searches. It has moderate competition on Etsy with 10,019 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 19/100, 'instax' is relatively easy to rank for because the 450,000 monthly searches far outweigh the competition. Products in this category typically sell between $1 and $119.99, with most priced around $14.50. The estimated cost per click for 'instax' is $0.18 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

450,000

High volume

Competition

10,019

Medium competition

Cost per click

$0.18

High ad competition

Keyword difficulty

19/100

Easy

'instax' search trend

Monthly searches

MonthSearches
October 2025368,000
November 2025550,000
December 2025673,000
January 2026450,000
February 2026368,000
March 2026368,000
April 2026368,000
May 2026368,000
June 2026368,000
July 2026368,000
August 2026450,000
September 2026368,000

How much does 'instax' cost on Etsy?

Under $10 38%
$10 – $25 29%
$25 – $50 21%
$50 – $100 11%
$100+ 2%

66 listings · USD

Search volume by country

450,000
USA 27,100
6%
OTHER 422,900
94%

Competition by country

10,019
USA 4,574
46%
UK 828
8%
AUS 490
5%
CAN 426
4%
IND 14
0%
OTHER 3,687
37%

How to rank for 'instax' on Etsy

Target the right market

United States leads both search demand (6%) and competition (46%) for 'instax', but neither is overwhelmingly dominant.

Price competitively

The price range for 'instax' is unusually wide — from $1 up to $119.99. The median sits at $14.50, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (38% of listings). At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking difficulty

With a difficulty score of 19/100, 'instax' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'instax' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'polaroid guestbook' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'instax'

Top Etsy listings for 'instax'

Sample of 12 results
Mini Polaroid Sun Visor Clip: Fujifilm Instax Photo Holder

Mini Polaroid Sun Visor Clip: Fujifilm Instax Photo Holder

$11.99 20,167 128,892

InstafyStudioLLC

Instax Mini 12 Instructions Sign,  Polaroid Guestbook 8x10 5x7 A4, Photo Guestbook Sign, How to Load New Film, Wedding Guest Book,minimalist

Instax Mini 12 Instructions Sign, Polaroid Guestbook 8x10 5x7 A4, Photo Guestbook Sign, How to Load New Film, Wedding Guest Book,minimalist

$6.49 9,744 241,995

ElmwoodCrate

Instax Mini Photo Mat for Any Frame | Wall Art Ideas | Decor | Gallery Wall

Instax Mini Photo Mat for Any Frame | Wall Art Ideas | Decor | Gallery Wall

$16.00 8,198 317,804

InstantFilmFrames

Polaroid Photo Holders for Instax | Jellycat Style Soft Toy Display | Hand Painted & 3D Printed | Unique Gift Idea for Collectors

Polaroid Photo Holders for Instax | Jellycat Style Soft Toy Display | Hand Painted & 3D Printed | Unique Gift Idea for Collectors

£16.50 4,911 107,180

Steele3Design

Instax Wedding Guest Book With Copper Lettering, Personalized Photo Guest Book, Instax Wedding Book, Photo Booth Album

Instax Wedding Guest Book With Copper Lettering, Personalized Photo Guest Book, Instax Wedding Book, Photo Booth Album

€114.00 3,578 139,825

CatchThisMoment

Personalized Linen Hardcover Photo album fits Instax Mini | 96 Pockets Photo Album | Occasional Motto Handmade Album for Wedding

Personalized Linen Hardcover Photo album fits Instax Mini | 96 Pockets Photo Album | Occasional Motto Handmade Album for Wedding

$37.49 2,918 140,795

OccasionalMotto

Custom Instax Mini Prints | Personalized Polaroid Style Photos

Custom Instax Mini Prints | Personalized Polaroid Style Photos

$1.99 2,419 128,126

UnderwoodMetal

Custom Instax Mini Prints | Personalise Genuine Fujifilm Film Instant Prints with your Digital Photos

Custom Instax Mini Prints | Personalise Genuine Fujifilm Film Instant Prints with your Digital Photos

£1.75 2,091 112,056

RuinDStudio

Heart Shaped Photo Stand // Instax or Small Photos Display // Dorm Decor.

Heart Shaped Photo Stand // Instax or Small Photos Display // Dorm Decor.

$3.00 1,781 22,231

11044

Colorful Polaroid Photo Frame: Modern Monochromatic Decor, 8x10, Made in Ohio

Colorful Polaroid Photo Frame: Modern Monochromatic Decor, 8x10, Made in Ohio

$75.00 1,426 13,962

FrameMavens

Personalized Linen Hardcover Photo Album For Instax Mini | 48 Pockets (writable thick cardstock) | Occasional Motto Handmade Album

Personalized Linen Hardcover Photo Album For Instax Mini | 48 Pockets (writable thick cardstock) | Occasional Motto Handmade Album

$24.99 1,418 59,396

OccasionalMotto

Winnie The Pooh Baby Shower Photo GuestBook Instax Mini Photo Album Book Instax Guest Book Alternative Scrap Book Personalized Keepsake

Winnie The Pooh Baby Shower Photo GuestBook Instax Mini Photo Album Book Instax Guest Book Alternative Scrap Book Personalized Keepsake

$45.00 1,378 29,324

TaylorNurseryPrints

Frequently asked questions about 'instax'

How much search demand does 'instax' get?

'instax' receives 450,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'instax'?

There are 10,019 Etsy listings competing for 'instax'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'instax' worth targeting for my Etsy shop?

'instax' has a keyword difficulty of 19/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'instax' products?

Prices for 'instax' products range from $1 to $119.99. The median is $14.50 and the average is $23.23. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 38% of listings fall in the Under $10 range, which is where most buyer expectations are set.

Which countries have the most demand for 'instax'?

United States generates 6% of searches for 'instax'.

How do I get my listing to rank for 'instax'?

Since 'instax' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'instax' include 'polaroid guestbook' and 'instax mini'.

How commercially valuable is 'instax'?

The cost per click for 'instax' is $0.18. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'instax' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

Keywords related to 'instax'

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