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Keyword overview

hydrating face serum

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Monthly search volume

12,100

High volume

Competition

905

No Data competition

Cost per click

$1.61

High ad competition

Keyword difficulty

10/100

Easy

'hydrating face serum' search trend

Monthly searches

MonthSearches
September 20258,100
October 20259,900
November 202514,800
December 202514,800
January 202618,100
February 202612,100
March 202618,100
April 202612,100
May 20269,900
June 20268,100
July 20268,100
August 202612,100

Search volume by country

12,100
USA 6,600
55%
OTHER 5,500
45%

Competition by country

905
USA 905
100%
OTHER 0
0%

How to rank for 'hydrating face serum' on Etsy

Target the right market

United States leads both search demand (55%) and competition (100%) for 'hydrating face serum', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 10/100, 'hydrating face serum' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

At 3 words, 'hydrating face serum' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'hydrating face serum'

Frequently asked questions about 'hydrating face serum'

How much search demand does 'hydrating face serum' get?

'hydrating face serum' receives 12,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

How saturated is the market for 'hydrating face serum'?

There are -- Etsy listings competing for 'hydrating face serum'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'hydrating face serum' worth targeting for my Etsy shop?

'hydrating face serum' has a keyword difficulty of 10/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'hydrating face serum'?

United States generates 55% of searches for 'hydrating face serum'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'hydrating face serum'?

Place 'hydrating face serum' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

How commercially valuable is 'hydrating face serum'?

The cost per click for 'hydrating face serum' is $1.61. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'hydrating face serum' seasonal or trending?

Search volume rose 49% between September 2025 and August 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around January 2026.

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